One copy production process nerd shares insights to producing great copy that sells.
Lily Hudson is a Senior Writer at Thread, where she works on everything from product copy and campaign headlines to brand narrative and verbal identity. Past and current clients include adidas, Twitter, Tofurky and Umpqua Bank.
I love jumpsuits. Because in a jumpsuit, all things are possible. But can I pee?
Writers need a lot of support. For each thing we’re good at, there’s something we just aren’t. We need more than just a laptop and soft pants.