Product descriptions describe what you’re selling. Product stories let people know why it matters.
All of us use chairs to remind ourselves what we believe is important in life.
Great brands are about more than what they make and sell.
What I love about my peers is that we seek communities that encourage identity based on self-confidence. And we have the technical prowess to spot a fraud.
Forget Omni-channel. It’s too limiting and misses the point. Today’s consumers don’t think this way and are not won over by technical utopias.