5 Outdoor Apparel DTC Brands Telling Exquisite Stories (And How Product Information Systems Can Get You There)
How a product information system can help you tell stories like these 5 DTC outerwear brands
Copy Dojo
If facts were interesting, PBS would be HBO.
Picture your perception of the world as a puzzle with a million pieces … metaphors are the curvy jigsaw edges that help us snap those relationships together.
Copy Dojo
What is your chair saying about you behind your back?
All of us use chairs to remind ourselves what we believe is important in life.
Trends
D2C and its destiny with blockchain
The 2017 retail apocalypse noise was fueled by stores closing — the predictions were dire. Now the noise is less as big names have turned things around.
Trends
Why Direct to Consumer?
Direct to consumer is here to stay. By creating connections, telling stories, and resourcefully applying data, D2C brands stay ahead in the e-commerce game.
Copy Dojo
Every company tells stories about their products. Great companies make products about their story.
Great brands are about more than what they make and sell.
Trends
Retailers Are Ditching SEO Manipulation And Embracing Human Storytelling
Product content is headed away from keyword-stuffed lists of bland facts and boring features and toward compelling, human storytelling.
Copy Dojo
Gen XYZ and the New Retail Reality
The old way of treating a generation as another target market, misses the more important retail revolution that is remaking the entire consumer landscape.
Copy Dojo
Hey, Brands! Millennials want real life not long legs and pouty lips.
What I love about my peers is that we seek communities that encourage identity based on self-confidence. And we have the technical prowess to spot a fraud.
Copy Dojo
Makeup, Jeans and Sneakers: Three D2C Winners
We highlight a few companies working magic with D2C strategies and concepts.
Copy Dojo
Six Connected Strategies for Brands to Succeed
2018 will be another challenging year for brands and retailers unwilling or unable to adapt to the new consumer landscape. There is a bright side.