3 essentials for creating high-converting product copy. Learn from today’s fastest growing brands.
Did you know stories are 22x more memorable than information alone? A great story has the power to double conversion. Simply put, great stories sell.
Copy Dojo
Six Connected Strategies for Brands to Succeed
2018 will be another challenging year for brands and retailers unwilling or unable to adapt to the new consumer landscape. There is a bright side.
Copy Dojo
In Today’s Digital World, Consumers Are Rewriting the Rules
Forget Omni-channel. It’s too limiting and misses the point. Today’s consumers don’t think this way and are not won over by technical utopias.
Copy Dojo
How Digital Natives Are Winning in a Post-Amazonian World: Outdoor Retailer Show Insights
Despite doom and gloom about retail store closings, there is some persuasive evidence to show that savvy D2C companies can thrive.
Copy Dojo
Weekly Roundup Dec 18, 2017
Fast fashion is embracing a flexible and adaptive software development mindset and a customer-centric, demand-driven strategy
Copy Dojo
Weekly roundup Dec 11, 2017
This week we highlight interesting articles that focus on D2C, agile and technology for consumer brands.
Copy Dojo
Article Reaction: Why Direct To Consumer e-commerce Brands Are Winning Over Retail
In the new era of Direct-to-consumer, brands are beginning to recognize that the story you can tell about your product, is PART of the product.
Trends
My view from MAGIC: Smiles and hope amidst dramatic changes of retail
Several of the seminars changed my perspective on retail from that of a fish flopping about on dry land to something more akin to a rising phoenix.
Talkin’ talkoot
I’m in love. And his name is Talkoot.
There was a time when I had to operate without that rhythm of support, trust and partnership with my team.
Talkin’ talkoot
Current retail struggles are exactly why we built Talkoot
Questions of a government bailout to save a struggling retail market shouldn’t change approach to innovation.
Copy Dojo
Managing a copy production process almost killed me
One copy production process nerd shares insights to producing great copy that sells.