It’s a new world of D2C and its crowded. Very crowded. The stakes are high even for mature brands with a loyal customer base.
The result will be steadily rising conversion rates and higher traffic across all your product pages, which all add up to greater revenue.
Talkoot, the first agile product storytelling application built to serve the fastest growing DTC brands, announced strong Q1 2020 results.
They’re selling drink kits. But what we’re buying is community.
Did you know stories are 22x more memorable than information alone? A great story has the power to double conversion.
Product content is headed away from keyword-stuffed lists of bland facts and boring features and toward compelling, human storytelling.
What I love about my peers is that we seek communities that encourage identity based on self-confidence. And we have the technical prowess to spot a fraud.
Forget Omni-channel. It’s too limiting and misses the point. Today’s consumers don’t think this way and are not won over by technical utopias.
Despite doom and gloom about retail store closings, there is some persuasive evidence to show that savvy D2C companies can thrive.
In the new era of Direct-to-consumer, brands are beginning to recognize that the story you can tell about your product, is PART of the product.