Brands have an easy choice: better stories or die.
DNVBs point the way to sunny direct to consumer future and it all starts at the product description page.
Talkin’ talkoot
I’m in love. And his name is Talkoot.
There was a time when I had to operate without that rhythm of support, trust and partnership with my team.
Talkin’ talkoot
Current retail struggles are exactly why we built Talkoot
Questions of a government bailout to save a struggling retail market shouldn’t change approach to innovation.
Copy Dojo
Managing a copy production process almost killed me
One copy production process nerd shares insights to producing great copy that sells.
Copy Dojo
How Madewell Kept My Flight of Fashion Fancy From Ever Leaving the Runway
I love jumpsuits. Because in a jumpsuit, all things are possible. But can I pee?
Press
Portland’s new product content production platform
Portland-based company, talkoot, a product content production tool for consumer-centric brands, has announced the launch of its cloud-based SaaS platform.
Talkin’ talkoot
I love it when a plan comes together
Today my team and I crossed a threshold we’ve been working toward since 2010. We can finally say with confidence we’ve made the difficult transition to SaaS bus
Copy Dojo
A sentence fragment does not a $1200 baby stroller sell
Write the copy that convinces your reader they’ve found the product they want. Not too long, not too short, just right.
Copy Dojo
A writer’s perspective: getting writers to work well with others
Writers need a lot of support. For each thing we’re good at, there’s something we just aren’t. We need more than just a laptop and soft pants.
Copy Dojo
15 miles, 5 marketing terms, and a lot of stickers
Like copy, stickers say a lot about how a company sees their brand. Understanding this may change your content marketing strategy.
Copy Dojo
Coffee is for closers. Is your product page a closer?
Well-written product copy can generate five figures or more in sales and usually costs under $100 to produce.