5 Outdoor Apparel DTC Brands Telling Exquisite Stories (And How Product Information Systems Can Get You There)
How a product information system can help you tell stories like these 5 DTC outerwear brands
Picture your perception of the world as a puzzle with a million pieces … metaphors are the curvy jigsaw edges that help us snap those relationships together.
All of us use chairs to remind ourselves what we believe is important in life.
The 2017 retail apocalypse noise was fueled by stores closing — the predictions were dire. Now the noise is less as big names have turned things around.
Direct to consumer is here to stay. By creating connections, telling stories, and resourcefully applying data, D2C brands stay ahead in the e-commerce game.
Great brands are about more than what they make and sell.
Product content is headed away from keyword-stuffed lists of bland facts and boring features and toward compelling, human storytelling.
The old way of treating a generation as another target market, misses the more important retail revolution that is remaking the entire consumer landscape.
What I love about my peers is that we seek communities that encourage identity based on self-confidence. And we have the technical prowess to spot a fraud.
We highlight a few companies working magic with D2C strategies and concepts.
2018 will be another challenging year for brands and retailers unwilling or unable to adapt to the new consumer landscape. There is a bright side.