Embracing agility at the most critical moment of the shopper’s journey
It’s a new world of D2C and its crowded. Very crowded. The stakes are high even for mature brands with a loyal customer base.
Trends
Retailers Are Ditching SEO Manipulation And Embracing Human Storytelling
Product content is headed away from keyword-stuffed lists of bland facts and boring features and toward compelling, human storytelling.
Copy Dojo
Gen XYZ and the New Retail Reality
The old way of treating a generation as another target market, misses the more important retail revolution that is remaking the entire consumer landscape.
Copy Dojo
Hey, Brands! Millennials want real life not long legs and pouty lips.
What I love about my peers is that we seek communities that encourage identity based on self-confidence. And we have the technical prowess to spot a fraud.
Copy Dojo
Makeup, Jeans and Sneakers: Three D2C Winners
We highlight a few companies working magic with D2C strategies and concepts.
Copy Dojo
Six Connected Strategies for Brands to Succeed
2018 will be another challenging year for brands and retailers unwilling or unable to adapt to the new consumer landscape. There is a bright side.
Copy Dojo
In Today’s Digital World, Consumers Are Rewriting the Rules
Forget Omni-channel. It’s too limiting and misses the point. Today’s consumers don’t think this way and are not won over by technical utopias.
Copy Dojo
How Digital Natives Are Winning in a Post-Amazonian World: Outdoor Retailer Show Insights
Despite doom and gloom about retail store closings, there is some persuasive evidence to show that savvy D2C companies can thrive.
Copy Dojo
Weekly Roundup Dec 18, 2017
Fast fashion is embracing a flexible and adaptive software development mindset and a customer-centric, demand-driven strategy
Copy Dojo
Weekly roundup Dec 11, 2017
This week we highlight interesting articles that focus on D2C, agile and technology for consumer brands.
Copy Dojo
Article Reaction: Why Direct To Consumer e-commerce Brands Are Winning Over Retail
In the new era of Direct-to-consumer, brands are beginning to recognize that the story you can tell about your product, is PART of the product.