Did you know stories are 22x more memorable than information alone? A great story has the power to double conversion. Simply put, great stories sell.
What steps can you take to make sure your verbal identity scales properly with every category, region, and collection on every product page?
Brands that can build campfires, should.
Product descriptions describe what you’re selling. Product stories let people know why it matters.
DNVBs point the way to sunny direct to consumer future and it all starts at the product description page.
Forget Omni-channel. It’s too limiting and misses the point. Today’s consumers don’t think this way and are not won over by technical utopias.
Despite doom and gloom about retail store closings, there is some persuasive evidence to show that savvy D2C companies can thrive.
In the new era of Direct-to-consumer, brands are beginning to recognize that the story you can tell about your product, is PART of the product.
Several of the seminars changed my perspective on retail from that of a fish flopping about on dry land to something more akin to a rising phoenix.
Questions of a government bailout to save a struggling retail market shouldn’t change approach to innovation.
One copy production process nerd shares insights to producing great copy that sells.