DNVBs point the way to sunny direct to consumer future and it all starts at the product description page.
Questions of a government bailout to save a struggling retail market shouldn’t change approach to innovation.
One copy production process nerd shares insights to producing great copy that sells.
I love jumpsuits. Because in a jumpsuit, all things are possible. But can I pee?
Portland-based company, talkoot, a product content production tool for consumer-centric brands, has announced the launch of its cloud-based SaaS platform.
Write the copy that convinces your reader they’ve found the product they want. Not too long, not too short, just right.
Writers need a lot of support. For each thing we’re good at, there’s something we just aren’t. We need more than just a laptop and soft pants.
Like copy, stickers say a lot about how a company sees their brand. Understanding this may change your content marketing strategy.
Well-written product copy can generate five figures or more in sales and usually costs under $100 to produce.