Which DTC experience are you building: a cash machine or a campfire?
Brands that can build campfires, should.
Copy Dojo
Article Reaction: Why Direct To Consumer e-commerce Brands Are Winning Over Retail
In the new era of Direct-to-consumer, brands are beginning to recognize that the story you can tell about your product, is PART of the product.
Trends
My view from MAGIC: Smiles and hope amidst dramatic changes of retail
Several of the seminars changed my perspective on retail from that of a fish flopping about on dry land to something more akin to a rising phoenix.
Talkin’ talkoot
I’m in love. And his name is Talkoot.
There was a time when I had to operate without that rhythm of support, trust and partnership with my team.
Talkin’ talkoot
Current retail struggles are exactly why we built Talkoot
Questions of a government bailout to save a struggling retail market shouldn’t change approach to innovation.
Copy Dojo
Managing a copy production process almost killed me
One copy production process nerd shares insights to producing great copy that sells.
Copy Dojo
How Madewell Kept My Flight of Fashion Fancy From Ever Leaving the Runway
I love jumpsuits. Because in a jumpsuit, all things are possible. But can I pee?
Press
Portland’s new product content production platform
Portland-based company, talkoot, a product content production tool for consumer-centric brands, has announced the launch of its cloud-based SaaS platform.
Talkin’ talkoot
I love it when a plan comes together
Today my team and I crossed a threshold we’ve been working toward since 2010. We can finally say with confidence we’ve made the difficult transition to SaaS bus
Copy Dojo
A sentence fragment does not a $1200 baby stroller sell
Write the copy that convinces your reader they’ve found the product they want. Not too long, not too short, just right.
Copy Dojo
A writer’s perspective: getting writers to work well with others
Writers need a lot of support. For each thing we’re good at, there’s something we just aren’t. We need more than just a laptop and soft pants.