All of us use chairs to remind ourselves what we believe is important in life.
Product content is headed away from keyword-stuffed lists of bland facts and boring features and toward compelling, human storytelling.
Forget Omni-channel. It’s too limiting and misses the point. Today’s consumers don’t think this way and are not won over by technical utopias.
One copy production process nerd shares insights to producing great copy that sells.
I love jumpsuits. Because in a jumpsuit, all things are possible. But can I pee?
Portland-based company, talkoot, a product content production tool for consumer-centric brands, has announced the launch of its cloud-based SaaS platform.
Write the copy that convinces your reader they’ve found the product they want. Not too long, not too short, just right.
Writers need a lot of support. For each thing we’re good at, there’s something we just aren’t. We need more than just a laptop and soft pants.
Like copy, stickers say a lot about how a company sees their brand. Understanding this may change your content marketing strategy.
Well-written product copy can generate five figures or more in sales and usually costs under $100 to produce.