All of us use chairs to remind ourselves what we believe is important in life.
Product content is headed away from keyword-stuffed lists of bland facts and boring features and toward compelling, human storytelling.
Forget Omni-channel. It’s too limiting and misses the point. Today’s consumers don’t think this way and are not won over by technical utopias.
I love jumpsuits. Because in a jumpsuit, all things are possible. But can I pee?
Portland-based company, talkoot, a product content production tool for consumer-centric brands, has announced the launch of its cloud-based SaaS platform.
Write the copy that convinces your reader they’ve found the product they want. Not too long, not too short, just right.
Writers need a lot of support. For each thing we’re good at, there’s something we just aren’t. We need more than just a laptop and soft pants.
Like copy, stickers say a lot about how a company sees their brand. Understanding this may change your content marketing strategy.
Well-written product copy can generate five figures or more in sales and usually costs under $100 to produce.