Brands that can build campfires, should.
Product descriptions describe what you’re selling. Product stories let people know why it matters.
DNVBs point the way to sunny direct to consumer future and it all starts at the product description page.
In the new era of Direct-to-consumer, brands are beginning to recognize that the story you can tell about your product, is PART of the product.
Several of the seminars changed my perspective on retail from that of a fish flopping about on dry land to something more akin to a rising phoenix.
Questions of a government bailout to save a struggling retail market shouldn’t change approach to innovation.
One copy production process nerd shares insights to producing great copy that sells.
I love jumpsuits. Because in a jumpsuit, all things are possible. But can I pee?
Portland-based company, talkoot, a product content production tool for consumer-centric brands, has announced the launch of its cloud-based SaaS platform.
Write the copy that convinces your reader they’ve found the product they want. Not too long, not too short, just right.
Writers need a lot of support. For each thing we’re good at, there’s something we just aren’t. We need more than just a laptop and soft pants.