Thursday, April 26th, 10AM (PT) | 1PM (ET)
Why is this webinar important?
Once a consumer picks your product up off the virtual shelf, you’ve got about six seconds to convince them to click buy. But all the specs, techs and endorsements in the world aren’t going to sell that four-person mountaineering tent if the copy sounds like it was written by a person who has never spent the night on a mountain.
New mobile e-commerce technology and changing consumer habits have increased urgency for brands to get their product descriptions right. This talk provides best practices for persuasive product copywriting, along with tips, tools and easy tricks for creating relatable, credible copy that relieves doubt and converts consumers.
Who is this webinar intended for?
Writers, of course -- but also folks who manage writing teams or work in marketing operations, and have a sinking suspicion they should be doing more to improve content and voice.
Meet the presenter
Audrey Aiken - Writing Director, Thread
Audrey has been studying the elements of story since her days editing the Acalanes High School newspaper. She has a gift for connecting with people and bringing clear, concise communication to interactions big and small.
As a copywriter with over 20 years of experience, she’s given form to narrative brand identity and messaging strategy for global clients including adidas, Tofurky and Umpqua Bank. Prior to joining Thread, she had a stint in Silicon Valley as a producer at Women.com, and also freelanced for clients such as Red Envelope, Unilever and A&E Networks.