Story-Native Masterclass Series Part III: Growing a Story-Native Culture
For story-native companies, a powerful brand narrative isn’t a coat of paint they use to brighten up their image. It’s the North Star that guides everything from the people they hire to the products they build. It’s the point and purpose of everything they make, do and say. It’s a shared story that makes day-to-day decision-making easier, reminds employees why hard work is worth doing, and inspires customers to not just buy their products, but believe in their brand.
Learn how to use story to build the kind of empowered, adaptable, fast-moving company culture that will win the future.