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What’s Next In Online Retail?

More online retailers are hooking up with sophisticated technology like behavioral targeting and artificial intelligence. But extra technology won’t necessarily guarantee a better shopping experience or win customer loyalty. There are trends emerging that tell us how consumers are shopping: how they want to be spoken to and what information they’re looking for. A few brands out there are getting it right, but most e-tailers are missing the mark. 

Great products deserve great stories.

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