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Audrey Aiken
Talkoot Creative Director
Blogs by
Audrey Aiken
September 4, 2026
9 min
Amazon cut product titles to 75 characters. Here’s what enterprise brands should do about it
Amazon's new 75-character title limit isn't just a formatting change, it's a content governance challenge for enterprise brands. Here's what the rollout actually means and how to respond at scale.
Audrey Aiken
March 23, 2026
9 min
First, do no harm to your reader
Why clear, simple language improves user experience, increases customer engagement, and boosts conversions in product marketing.
Audrey Aiken
November 2, 2019
9 min
Perfect or Interesting? Choose One.
In an era of airbrushed supermodels and Mcmansion subdivisions, we are all too starved for interesting to crave perfection.
Audrey Aiken
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