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Audrey Aiken

Talkoot Creative Director

Blogs by

Audrey Aiken
October 22, 2026
9 min

Amazon Premium A+ Q&As: Are You Wasting Your Five Questions?

Generic Q&As repeat what shoppers already know. The best ones answer what they’re actually asking. Learn how to identify the five questions that connect your products to real purchase decisions, at scale.
Audrey Aiken
September 4, 2026
9 min

Amazon cut product titles to 75 characters. Here’s what enterprise brands should do about it

Amazon's new 75-character title limit isn't just a formatting change, it's a content governance challenge for enterprise brands. Here's what the rollout actually means and how to respond at scale.
Audrey Aiken
March 23, 2026
9 min

First, do no harm to your reader

Why clear, simple language improves user experience, increases customer engagement, and boosts conversions in product marketing.
Audrey Aiken
November 2, 2019
9 min

Perfect or Interesting? Choose One.

In an era of airbrushed supermodels and Mcmansion subdivisions, we are all too starved for interesting to crave perfection.
Audrey Aiken
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Helping brands win in AI-era commerce with answer-optimized product content built for discovery and conversion.
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