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We simply couldn’t produce the volume, speed and quality of product content our business demands without a system like talkoot.
talkoot is a project manager’s dream come true! There’s just no way I could guide our production of more than 30K product descriptions a year without it. With a team of 54 researchers, writers, editors, proofers, project managers, brand managers and product managers, talkoot is essential to our success.
Every product content team in the world is looking for that one writer-researcher-manager-editor-spreadsheet wizard who can churn out mountains of polished copy, keep multiple projects on track, work around the clock, remember each one of those 10,000 tiny rules to your brand language and place every last morsel of punctuation perfectly. When you find that person they’ll be a robot, and it will be just in time for the Fall/Winter 2036 season. Until then, there’s talkoot.
talkoot brings all your content creators’ dark art ninja skills together in one bright, sunny, crazily useful place. It plugs them all into a single, easy-to-use, cloud-based workflow where they can each do what they do best together. With talkoot, you can make sure every ecommerce description, retail headline, product tweet and banner ad—and all their translations—are singing from the same shopper-friendly, brand-right, legally blessed songbook.