Product Copy Management System

The fastest, easiest way for teams to collaborate on multi-channel product content.

Every product content team in the world is looking for that one writer-researcher-manager-editor-spreadsheet wizard who can churn out mountains of polished copy, keep multiple projects on track, work around the clock, remember each one of those 10,000 tiny rules to your brand language and place every last morsel of punctuation perfectly. When you find that person they’ll be a robot, and it will be just in time for the Fall/Winter 2036 season. Until then, there’s Talkoot.

Talkoot isn’t that one amazing person. It’s a tool to make the people you already have an amazing team.

Talkoot brings all your content creators’ dark art ninja skills together in one bright, sunny, crazily useful place. It plugs them all into a single, easy-to-use, cloud-based workflow where they can each do what they do best together. With Talkoot, you can make sure every ecommerce description, retail headline, product tweet and banner ad—and all their translations—are singing from the same shopper-friendly, brand-right, legally blessed songbook.

Plug in your teams and your systems and get to work.

Talkoot doesn’t replace your current CMS or PIM systems. It plugs in and makes them more useful. Talkoot is a high-functioning, human-friendly front end that makes it easier and faster to feed those systems the kind of great content that sells products. If you and your team can keep up with friends on social media or edit an online doc, you can use Talkoot. Easy-peasy-rice-and-cheesy.

Create a more trustworthy shopping experience.

With Talkoot, anyone creating product content for your brand can see all the previous copy ever written for every product, along with all the images and background data, so they can be sure their content stays on message and on voice. A shopper might research your products on social media, at retail or on your ecommerce site. But no matter where they happen to be browsing, your product copy will be consistently accurate, compelling and complete.

Reduce costs by reusing content.

Every time you start a new project, Talkoot automatically searches all previous sales seasons for duplicate SKUs or models. You can then pull forward all relevant copy, images and background data, saving time and money that can otherwise be wasted on research and unnecessary rewrites.

Spread content across channels easily.

Every channel and every retailer seems to have different content requirements. Yes, it’s a little crazy-making, but it’s also a reality. Talkoot allows you to set up custom content requirements for each channel or retailer. It also lets you automatically repurpose content from one channel to another.

Work together from anywhere.

Product copy isn’t written by writers anymore. It’s written by teams of content creators, editors, subject matter experts, legal minds and brand managers—all with different skills, responsibilities and expertise. You may be working in different departments, different offices, even different time zones, but with Talkoot you can all work together to create amazing product content quickly and at scale.

Plug in your teams and your systems and get to work. Create a more trustworthy shopping experience. Reduce costs by reusing content. Spread content across channels easily. Work together from anywhere.

Features

Lookup

Find anything and everything instantly.

Activity Stream

See work on your project unfold as it’s happening.

Legal Discovery

Leave a trail of breadcrumbs that never disappears.

Carryovers and Relationships

Save time and money by automatically reusing copy whenever possible.

Stickies and Notifications

Post reminders, questions and notes to each model so nothing is forgotten.

Feedback

Every team member can quickly review copy and give their input.

Task Views

Tune in on what you want to see and tune out what you don’t.

Project Subfolders

Break down big projects into bite-size chunks.

Documents, Images and Files

Models and all their background data live together forever.

We simply couldn’t produce the volume, speed and quality of product content our business demands without a system like Talkoot.

Marcus L., Senior Director Brand Assets Creation

adidas

Talkoot is a project manager’s dream come true! There’s just no way I could guide our production of more than 30K product descriptions a year without it. With a team of 54 researchers, writers, editors, proofers, project managers, brand managers and product managers, Talkoot is essential to our success.

Amazingness Through Togetherness

The fastest, easiest way for teams to collaborate on multi-channel product content.

Talkoot isn’t that one amazing person. It’s a tool to make the people you already have an amazing team.

Lowering Cost

Increasing Speed

Removing Frustration and Complexity