Product descriptions confirm. Product stories convert.

Better product page stories help you rank higher in search results, lower return rates, lift conversion and create more loyal customers. But product page stories are also really hard to produce. There are so many ever-changing details to track. And so many systems, spreadsheets and brains where those details live.

That’s why we built Talkoot.

Talkoot keeps track of all those niggly product details and automates a whole mess of boring, repetitive tasks so your content creators can focus on creating that kind of great product content that turn shoppers into buyers.

Tighter collaboration

Talkoot brings all your product content creators and approvers — and all the data, images and documents they need — into a single, friendly-to-use system so you can make sure every PDP story, retail headline, catalog description and hangtag are singing from the same shopper-friendly, brand-right, legally blessed songbook.

Greater Efficiency

Get way more done without expanding teams or timelines. With Talkoot, small teams can punch above their weight, producing more product copy than you ever thought possible. Content teams are proven to be up to 4x more efficient in Talkoot.

Reduced Errors

Shed rounds of review, feedback and last-minute rewrites. Talkoot’s built-in error resistance tools let you plug anyone into your team and have them channeling your brand language from the very first sentence. Thanks to Talkoot, customers have seen error rates of less than 1%.

Lower Costs

Every time you create content for a new season, Talkoot automatically searches all previous sales seasons for duplicate products, then pulls forward all relevant copy, imagery and data, saving hundreds of hours and thousands of dollars in rewrites.

Easy Onboarding

With its high-functioning, human-friendly interface, getting up and running with Talkoot is a snap. If you can keep up with friends on social media or edit an online doc, you can use Talkoot. Easy-peasy-rice-and-cheesy.

Tighter collaboration Greater Efficiency Reduced Errors Lower Costs Easy Onboarding

We simply couldn’t produce the volume, speed and quality of product content our business demands without a system like Talkoot.

Marcus L., Senior Director Brand Assets Creation

adidas

“Talkoot has been a game changer for the team at Mountain Hardwear. Thanks to Talkoot we now have a vastly improved ability to manage product information, product copy and workflow. We have better visibility and more efficient collaboration, requiring far less time and fewer resources to manage. We couldn’t be happier with Talkoot as our product information management system.”

Annabel Heinemann

Mountain Hardwear

“We’re stoked about this platform - it has really helped us to organize and scale our content process.”

Carly Miller, Creative Director

Macarta

“I know we’ve just been in Talkoot for one season, but it feels like we’ve been using it forever, it’s just so much easier and I can’t imagine how we were doing things before.”

Andrea Husky, Senior Graphic Designer

Herschel Supply Company

Talkoot is a project manager’s dream come true! There’s just no way I could guide our production of more than 30K product descriptions a year without it. With a team of 54 researchers, writers, editors, proofers, project managers, brand managers and product managers, Talkoot is essential to our success.

Liz H., Account Manager

Thread

“It’s clear that Talkoot was designed by writers for writers. It warms my heart knowing that.”

Laura Shinn

Dr. Marten’s