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Amazingness Through Togetherness

Talkoot began as a tool to help Brian Hennessy’s small-yet-mighty writing business (Thread). Since 2003, Thread has been providing some of the world’s biggest brands with well-polished product copy — as you might expect, it gets complicated and confusing.

Tired of holding on by their fingernails every time copy monsoon season rolled around, Brian realized they needed a centralized, streamlined way to write, edit, translate and approve copy quickly and at scale.

In looking for a PIM that could handle everything Thread needed to throw at it, he called all his ecom-content-producing friends and found out most everybody was still working in clunky spreadsheets, just like Thread was. So, Brian enlisted some technical help and built a system from the ground up. He called it Talkoot, a Finnish word that means “a gathering of friends and neighbors to accomplish a task.” It’s the first content authoring tool for consumer-centric brands. It’s a simple, cloud-based app that helps teams create high volumes of amazing copy that helps spark people to click the ‘buy’ button. 

Brian Hennessy

Vision

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Anne Bowman

Customers

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Jason Buffington

Architecture

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Derwyn Harris

Product

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Brad Coulon

Technology

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Brian Herlihy

Growth

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Erin Morgan

Accounts

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Noah Yasskin

Katherine Tolbert

Marketing

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Talkoot makes product copy simple.

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