Amazingness Through Togetherness
talkoot began as a tool to help Brian Hennessy's small-yet-mighty writing business (Thread). Since 2003, Thread has been providing some of the world’s biggest brands with well-polished product copy—as you might expect, it gets complicated and confusing.
Tired of holding on by their fingernails every time copy monsoon season rolled around, Brian realized they needed a centralized, streamlined way to write, edit, translate and approve copy quickly and at scale.
In looking for a PIM that could handle everything Thread needed to throw at it, he called all his ecom-content-producing friends and found out most everybody was still working in clunky spreadsheets, just like Thread was. So, Brian enlisted some technical help and built a system from the ground up. He called it talkoot, a Finnish word that means “a gathering of friends and neighbors to accomplish a task.” It’s the first content authoring tool for consumer-centric brands. It’s a simple, cloud-based app that helps teams create high volumes of amazing copy that helps spark people to click the ‘buy’ button.