D2C and its destiny with blockchain
The 2017 retail apocalypse noise was fueled by stores closing — the predictions were dire. Now the noise is less as big names have turned things around.
Trends
D2C and its destiny with blockchain
The 2017 retail apocalypse noise was fueled by stores closing — the predictions were dire. Now the noise is less as big names have turned things around.
Copy Dojo
Every company tells stories about their products. Great companies make products about their story.
Great brands are about more than what they make and sell.
Trends
Retailers Are Ditching SEO Manipulation And Embracing Human Storytelling
Product content is headed away from keyword-stuffed lists of bland facts and boring features and toward compelling, human storytelling.
Copy Dojo
Gen XYZ and the New Retail Reality
The old way of treating a generation as another target market, misses the more important retail revolution that is remaking the entire consumer landscape.
Copy Dojo
Hey, Brands! Millennials want real life not long legs and pouty lips.
What I love about my peers is that we seek communities that encourage identity based on self-confidence. And we have the technical prowess to spot a fraud.
Copy Dojo
Makeup, Jeans and Sneakers: Three D2C Winners
For this week’s curated blog we highlight a few companies working magic with D2C strategies and concepts.
Copy Dojo
Six Connected Strategies for Brands to Succeed
2018 will be another challenging year for brands and retailers unwilling or unable to adapt to the new consumer landscape. There is a bright side.
Copy Dojo
In Today’s Digital World, Consumers Are Rewriting the Rules
Forget Omni-channel. It’s too limiting and misses the point. Today’s consumers don’t think this way and are not won over by technical utopias.
Copy Dojo
How Digital Natives Are Winning in a Post-Amazonian World: Outdoor Retailer Show Insights
Despite doom and gloom about retail store closings, there is some persuasive evidence to show that savvy D2C companies can thrive.