Perfect or Interesting? Choose One.
In an era of airbrushed supermodels and Mcmansion subdivisions, we are all too starved for interesting to crave perfection.
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Perfect or Interesting? Choose One.
In an era of airbrushed supermodels and Mcmansion subdivisions, we are all too starved for interesting to crave perfection.
Copy Dojo
Story Cheat Codes
After 20 years, I’m still learning how to be a better writer. But after all these years, I still find myself going back again and again to these four rules.
Copy Dojo
If facts were interesting, PBS would be HBO.
Picture your perception of the world as a puzzle with a million pieces … metaphors are the curvy jigsaw edges that help us snap those relationships together.
Copy Dojo
What is your chair saying about you behind your back?
All of us use chairs to remind ourselves what we believe is important in life.
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D2C and its destiny with blockchain
The 2017 retail apocalypse noise was fueled by stores closing — the predictions were dire. Now the noise is less as big names have turned things around.
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Why Direct to Consumer?
Direct to consumer is here to stay. By creating connections, telling stories, and resourcefully applying data, D2C brands stay ahead in the e-commerce game.
Copy Dojo
Every company tells stories about their products. Great companies make products about their story.
Great brands are about more than what they make and sell.
Trends
Retailers Are Ditching SEO Manipulation And Embracing Human Storytelling
Product content is headed away from keyword-stuffed lists of bland facts and boring features and toward compelling, human storytelling.
Copy Dojo
Gen XYZ and the New Retail Reality
The old way of treating a generation as another target market, misses the more important retail revolution that is remaking the entire consumer landscape.
Copy Dojo
Hey, Brands! Millennials want real life not long legs and pouty lips.
What I love about my peers is that we seek communities that encourage identity based on self-confidence. And we have the technical prowess to spot a fraud.