Brands have an easy choice: better stories or die.
DNVBs point the way to sunny direct to consumer future and it all starts at the product description page.
Trends
Brands have an easy choice: better stories or die.
DNVBs point the way to sunny direct to consumer future and it all starts at the product description page.
Press
Talkoot Secures $1.65 Million in Seed Funding to Power Market Expansion
Funding round led by Seven Peaks Ventures will enable global content production platform company to develop new product capabilities.
Trends
Perfect or Interesting? Choose One.
In an era of airbrushed supermodels and Mcmansion subdivisions, we are all too starved for interesting to crave perfection.
Copy Dojo
If facts were interesting, PBS would be HBO.
Picture your perception of the world as a puzzle with a million pieces … metaphors are the curvy jigsaw edges that help us snap those relationships together.
Copy Dojo
What is your chair saying about you behind your back?
All of us use chairs to remind ourselves what we believe is important in life.
Trends
D2C and its destiny with blockchain
The 2017 retail apocalypse noise was fueled by stores closing — the predictions were dire. Now the noise is less as big names have turned things around.
Trends
Why Direct to Consumer?
Direct to consumer is here to stay. By creating connections, telling stories, and resourcefully applying data, D2C brands stay ahead in the e-commerce game.
Copy Dojo
Every company tells stories about their products. Great companies make products about their story.
Great brands are about more than what they make and sell.
Trends
Retailers Are Ditching SEO Manipulation And Embracing Human Storytelling
Product content is headed away from keyword-stuffed lists of bland facts and boring features and toward compelling, human storytelling.