3 ways ecommerce brands can turn their product content into an acquisition channel

The privacy updates Apple and Google have been rolling out are upending customer acquisition across the entire ecommerce industry. For retailers that built their business on a foundation of paid advertising, these changes can represent an existential threat.  

For retailers that focused on organic growth and community building from the start, these privacy updates are more of a nuisance.  

In this not-to-be-missed paper, Brian Hennessy sets out his 3 top tips for turning your product content into an acquisition channel that generates sales in the short term and builds community over the long haul. 

Key takeaways 

  • The importance of quality product content at every step of the customer journey 
  • 3 tactics you can implement today to drive acquisition 
  • Real world examples of how brands are putting these tactics to use today 

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