Brian Hennessy
Brian Hennessy is the Co-Founder & CEO of Talkoot, the most powerful and complete AI product storytelling PIM system for ecommerce.
Prior to founding Talkoot, he spent his career helping large consumer brands put their story to work, first as the global writing director for adidas, then as founder of Thread, a story studio that helps great companies like Twitter, Simms Fishing and Sonos find their story and use it to create better products, more inspired coworkers and more loyal customers. It was at Thread that Brian was tasked to build out the product content supply chain that helped fuel adidas’ rise from $89M in online sales in 2009 to over $4.3B in 2020. Brian’s experience building a high-volume copy production process from scratch was the catalyst that inspired Talkoot.
When he’s not starting companies, he’s raising two wonderful daughters and taking ridiculously long runs in the woods.
How shoppers are using Bard, Bing and ChatGPT on their path to purchase
Retailers that start optimizing their product content for CHERPs now will have an unfair competitive advantage over digital-laggard competitors for years to come.
Amazon & Walmart SEO guide: product listing requirements and why they matter
Looking to optimize your product listing pages with marketplaces like Amazon and Walmart? Here’s a quick SEO guide that outlines the specific differences & tips to improve your search ranking.
Build DTC Product Detail Pages that work for your two most valuable customers: Scanners and Scrollers.
Your product copy shouldn’t just sell to average customers. It should also arm your most loyal and excited customers with the story you want to spread about your product.