Brian Hennessy
Brian Hennessy is the Co-Founder & CEO of Talkoot, the only PIM that combines AI-enabled product content automation with product information management, giving modern brands everything they need to get their product content to market faster.
Prior to founding Talkoot, he spent his career helping large consumer brands put their story to work, first as the global writing director for adidas, then as founder of Thread, a story studio that helps great companies like Twitter, Simms Fishing and Sonos find their story and use it to create better products, more inspired coworkers and more loyal customers. It was at Thread that Brian was tasked to build out the product content supply chain that helped fuel adidas’ rise from $89M in online sales in 2009 to over $4.3B in 2020. Brian’s experience building a high-volume copy production process from scratch was the catalyst that inspired Talkoot.
When he’s not starting companies, he’s raising two wonderful daughters and taking ridiculously long runs in the woods.
Official Member
Forbes Business Council
January 2022-Present
Sharing insights on ecommerce and product page optimization with Forbes Business Council, an invitation-only organization for successful small and mid-sized business owners.
Build DTC Product Detail Pages that work for your two most valuable customers: Scanners and Scrollers.
Your product copy shouldn’t just sell to average customers. It should also arm your most loyal and excited customers with the story you want to spread about your product.
How to rescue your product copy production process from spreadsheet hell.
Talkoot is already saving thousands of people at many of the world’s most loved brands hundreds of thousands of hours and countless headaches every year. It could do the same for your team. But first, you’ve got to get your team out of spreadsheets.
AI and the future of ecommerce copywriting
Both Hypotenuse and Talkoot are highly invested in taking the hassle out of managing products. We both want to make it easier for teams to focus on what they do best: your brand’s story.