Ecommerce copywriting bootcamp

You’ve got about six seconds to convince them to click buy. This video shares best practices for persuasive product copywriting.

Meet the presenter

Audrey has been studying the elements of story since her days editing the Acalanes High School newspaper. She has a gift for connecting with people and bringing clear, concise communication to interactions big and small. 

As a copywriter with over 20 years of experience, she’s given form to narrative brand identity and messaging strategy for global clients including adidas, Tofurky and Umpqua Bank. Prior to joining Thread, she had a stint in Silicon Valley as a producer at, and also freelanced for clients such as Red Envelope, Unilever and A&E Networks.

Audrey Aiken

Thread Writing Director

Microsoft Clarity