Kellanova, the global food leader behind iconic brands like Pringles, Special K, and Rice Krispies, manages a vast portfolio of products across markets, languages, and retail channels. At that scale, delivering consistent, localised ecommerce content was becoming unsustainable with fragmented, manual processes.
“It was very fragmented… lots of manual work, limited automation, and no single end-to-end owner.”
— Alex Cogan, Digital Shelf & Content Leader, Kellanova
As demand for high-quality PDP content grew across brands, markets, and channels, including Amazon and omni retailers, Kellanova needed a faster, more scalable way to create and manage content globally.
Before Talkoot, content creation was highly decentralised. Markets operated independently, relying on spreadsheets and email to create, review, and approve content.
This led to:
- Inconsistent messaging across markets
- Duplicated effort and slow delivery
- Multi-week production and approval cycles
- Limited ability to scale beyond core markets
“It was very fragmented… lots of manual work, limited automation, and nosingle end-to-end owner.”
— Alex Cogan, Digital Shelf & Content Leader, Kellanova
Localisation added further complexity. Producing market-ready content required heavy reliance on local teams, creating bottlenecks and slowing time-to-market.
“We were really missing the boat on seasonal opportunities and optimisations.”
— Alex Cogan, Digital Shelf & Content Leader, Kellanova
Kellanova’s digital team set out to modernise how product content was created, managed, and scaled across its European digital shelf, moving away from fragmented, local execution toward a more consistent and scalable approach.
The Turning Point: Choosing a Platform Built for Scale
Kellanova evaluated multiple AI solutions, but most fell short. Talkoot stood out because it is designed specifically for e-commerce content workflows with multi-market, multi-language scaling built into the system. Talkoot combinesAI with workflow and governance, not simply content generation.
Just as importantly, the partnership approach mattered:
“It felt like an honest conversation… not a hard sell.”
— Sarah O’Brien, Head of European eCommerce Team, Kellanova
“It was clear Talkoot was more than AI-supported copy creation. It’s an ecom-savvy platform with the controls and multilingual capability we needed… a solid foundation we could scale with, not just a quick fix.”
— Alex Cogan, Digital Shelf & Content Leader, Kellanova
The Solution: From Fragmentation to Centralised Control
Talkoot enabled Kellanova to move from local, manual processes to a centralised, scalable content workflow designed specifically for ecommerce.
Using Talkoot, Kellanova’s European Centre of Excellence became atrusted hub for content creation and optimisation across markets.
Key capabilities included:
- AI trained by brand and region
- Built-in workflows to streamline approvals
- Multi-language content creation at scale
- AI-generated content verified by native-language human proofers
- Centralised control with local market flexibility
The Shift: Powering Scale, Speed, and Local Relevance
Accelerated Content Creation
Talkoot reduced copy creation time by 40% and dramatically streamlined approvals, ultimately transforming a process that previously took weeks into one that now takes hours.
Scalable Multi-Market Execution
Kellanova expanded from limited language support to delivering content across key European markets, unlocking growth opportunities previously hard to reach.
From Static Content to Always-On Optimisation
With a scalable process in place, Kellanova could test and deploy seasonal content at speed.
Campaigns such as Halloween and gaming activations delivered:
- +9% uplift in sales
- +193% increase in add-to-cart
Stronger Alignment Across Markets
Beyond operational improvements, Talkoot delivered meaningful organisational impact.
“Using Talkoot has increased the sense of team cohesion across our markets… improving both delivery and relationships between the centre and local teams.”
— Sarah O’Brien, Head of European eCommerce Team, Kellanova
The central team is now seen as a credible, strategic partner to markets, driving alignment without direct control.
Localisation Without the Bottleneck
With Talkoot Studio, native-language proofing was embedded into the workflow where needed, ensuring content is market-ready before entering internal approvals.
“It gives us confidence that the copy is right before it goes into approvals.”
— Alex Cogan, Digital Shelf & Content Leader, Kellanova
Why Talkoot
Talkoot enables Kellanova to scale content in a way generic AI tools cannot:
- Built for ecommerce: Designed specifically for PDPs and retailer requirement
- Global scale + localisation: Multi-market, multi-language capability built in
- Workflow + governance: Structured approvals and consistent outputs
- AI + human quality control: Combining automation with native-language expertise
The Impact
Kellanova now operates a scalable, multi-market content engine capable of delivering high-quality, localised PDP content across brands, channels, and campaigns at speed.
- Faster time-to-market
- Reduced internal workload and friction
- Increase credibility of central teams
- Scalable support across Omni and Amazon
What began as an effort to modernise content production has evolved into a fundamental transformation that replaced fragmented, local execution with a centralised, scalable approach that unlocks speed, consistency, and true multi-market capability.
With Talkoot, content is no longer a bottleneck. It’s a competitive advantage that accelerates digital shelf performance and growth.
“People need real-life, scaled use case examples, and Talkoot has that.”
— Phil Wilkinson, Senior Director Omnichannel Experience & Commerce, Mars
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