Brian Hennessy

Talkoot CEO and Co-Founder

Brian Hennessy is the Co-Founder & CEO of Talkoot, the most powerful & complete AI product storytelling platform for ecommerce. He also founded Thread, a content studio that helps sports and outdoor brands like adidas, Burton, Rossignol and Keen tell their story.

Blogs by

Brian Hennessy

Every company tells stories about their products. Great companies make products about their story.

Great brands are about more than what they make and sell.

Coffee is for closers. Is your product page a closer?

Well-written product copy can generate five figures or more in sales and usually costs under $100 to produce.

Three low cost ways to increase conversion rates through Agile Product Storytelling

The result will be steadily rising conversion rates and higher traffic across all your product pages, which all add up to greater revenue.

If facts were interesting, PBS would be HBO.

Picture your perception of the world as a puzzle with a million pieces â€¦ metaphors are the curvy jigsaw edges that help us snap those relationships together.

What Covid taught me community is an essential need

Theyâ€™re selling drink kits. But what weâ€™re buying is community.

December 4, 2017

I love it when a plan comes together

Today my team and I crossed a threshold weâ€™ve been working toward since 2010. We can finally say with confidence weâ€™ve made the difficult transition to SaaS

Retailers Are Ditching SEO Manipulation And Embracing Human Storytelling

Product content is headed away from keyword-stuffed lists of bland facts and boring features and toward compelling, human storytelling.

September 17, 2019

Brands have an easy choice: better product stories or die.

DNVBs point the way to a sunny direct to consumer future and it all starts at the product page.