Brian Hennessy

Talkoot CEO and Co-Founder

Brian Hennessy is the Co-Founder & CEO of Talkoot, the most powerful & complete AI product storytelling platform for ecommerce. He also founded Thread, a content studio that helps sports and outdoor brands like adidas, Burton, Rossignol and Keen tell their story.

Blogs by

Brian Hennessy

February 3, 2026

Product Storytelling: the critical skill for the next stage of commerce

In a world of infinite shelf space and AI-driven discovery, product stories are infrastructure, not a marketing tactic.

How brands can get their products to appear in AI Chatbot results: Generative Engine Optimization (GEO)

Drive product visibility in AI chatbots. Learn 3 GEO strategies to create consistent, helpful product stories to improve your search ranking.

January 25, 2024

How to optimize product content for large language models

How retailers should structure their content to ensure their products appear prominently in LLM chat results.

Amazon & Walmart SEO guide: product listing requirements and why they matter

Looking to optimize your product listing pages with marketplaces like Amazon and Walmart? Here's a quick SEO guide that outlines the specific differences & tips to improve your search ranking.

August 28, 2023

How shoppers are using Gemini, Bing and ChatGPT on their path to purchase

Retailers that start optimizing their product content for CHERPs now will have an unfair competitive advantage over digital-laggard competitors for years to come.

Build DTC Product Detail Pages that work for your two most valuable customers: Scanners and Scrollers.

Your product copy shouldnâ€™t just sell to average customers. It should also arm your most loyal and excited customers with the story you want to spread about your product.

How to rescue your product copy production process from spreadsheet hell.

Talkoot is already saving thousands of people at many of the worldâ€™s most loved brands hundreds of thousands of hours and countless headaches every year. It could do the same for your team. But first, youâ€™ve got to get your team out of spreadsheets.Â Â

How to (and not to) use AI for your product copywriting

The biggest selling point of the GPT-3 model is that it pulls in data from the entire Internet. GPT-3 was trained on around 200 billion words. But its biggest selling point can also be its biggest problem.