Talkoot blog

Strategies earned while solving ecommerce complexity at scale.

June 3, 2026

Do people read product descriptions?

Yes, people read product descriptions—and they drive conversions. Here are 6 reasons strong copy is your PDP’s secret sales weapon.
Liz Griffith
12 min read
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May 12, 2018
9 min

What is your chair saying about you behind your back?

All of us use chairs to remind ourselves what we believe is important in life.
Brian Hennessy
Product Storytelling
March 26, 2019
9 min

Talkoot Secures $1.65 Million in Seed Funding to Power Market Expansion

Funding round led by Seven Peaks Ventures will enable global content production platform company to develop new product capabilities.
Brian Hennessy
News
December 9, 2019
9 min

Story Cheat Codes

How to avoid the four biggest writing mistakes everyone makes.
Brian Hennessy
Product Storytelling
May 7, 2018
9 min

Why Direct to Consumer

Direct to consumer is here to stay. By creating connections, telling stories, and resourcefully applying data, D2C brands stay ahead in the e-commerce game.
Brian Hennessy
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June 6, 2017
9 min

How Madewell Kept My Flight of Fashion Fancy From Ever Leaving the Runway

I love jumpsuits. Because in a jumpsuit, all things are possible. But can I pee?
Lily Hudson
Winning the Digital Shelf
February 10, 2021
9 min

Ecommerce and blockchain in 2021: opportunities and challenges

We examine how blockchain can foundationally impact eCommerce, and the pitfalls associated with implementing new, still in development tech.
Bhaskar Sarma
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July 25, 2021
9 min

Fashion, Footwear and Beauty: Three D2C Winners

What are the top DTC brands in fashion, beauty, and footwear categories, and how do they manage to keep their product story straight?
Bhaskar Sarma
Winning the Digital Shelf
August 11, 2019
9 min

Want to raise your ecommerce conversion? Stop writing product descriptions.

Product descriptions describe what you're selling. Product stories let people know why it matters.
Brian Hennessy
Winning the Digital Shelf
June 13, 2017
9 min

Managing a copy production process almost killed me

One copy production process nerd shares insights to producing great copy that sells.
Lily Hudson
AI Content Operations
April 29, 2020
9 min

Talkoot sees rapid revenue growth amid covid crisis

Talkoot, the first agile product storytelling application  built to serve the fastest growing DTC brands, announced strong Q1 2020 results.
Anna Rillahan
News
April 3, 2021
9 min

5 Outdoor Apparel DTC Brands Telling Exquisite Stories (And How Product Information Systems Can Get You There)

How a product information system can help you tell stories like these 5 DTC outerwear brands
Bhaskar Sarma
Product Storytelling
December 3, 2021
9 min

DTC Brands Highest Returns In 2021: 8 Experts Weigh In

These strategies from 8 DTC experts can potentially deliver the highest ROI in 2021
Bhaskar Sarma
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