Talkoot Blog — Ecommerce Product Content Strategies

Talkoot blog

Strategies earned while solving ecommerce complexity at scale.

September 4, 2026

Amazon cut product titles to 75 characters. Here’s what enterprise brands should do about it

Amazon's new 75-character title limit isn't just a formatting change, it's a content governance challenge for enterprise brands. Here's what the rollout actually means and how to respond at scale.

Audrey Aiken

12 min read

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Gen XYZ and the New Retail Reality

The old way of treating a generation as another target market, misses the more important retail revolution that is remaking the entire consumer landscape.

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Hey, Brands! Millennials want real life not long legs and pouty lips.

What I love about my peers is that we seek communities that encourage identity based on self-confidence. And we have the technical prowess to spot a fraud.

Lauren Robinson

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February 22, 2018

Six Connected Strategies for Brands to Succeed

2018 will be another challenging year for brands and retailers unwilling or unable to adapt to the new consumer landscape. There is a bright side.

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December 4, 2017

I love it when a plan comes together

Today my team and I crossed a threshold weâ€™ve been working toward since 2010. We can finally say with confidence weâ€™ve made the difficult transition to SaaS

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October 4, 2017

A sentence fragment does not a $1200 baby stroller sell

Write the copy that convinces your reader theyâ€™ve found the product they want. Not too long, not too short, just right.

Charla Grenz Solheim

Winning the Digital Shelf

September 26, 2017

My view from MAGIC: Smiles and hope amidst dramatic changes of retail

Several of the seminars changed my perspective on retail from that of a fish flopping about on dry land to something more akin to a rising phoenix.

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Current retail struggles are exactly why we built Talkoot

Questions of a government bailout to save a struggling retail market shouldnâ€™t change approach to innovation.

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Managing a copy production process almost killed me

One copy production process nerd shares insights to producing great copy that sells.

AI Content Operations

Article Reaction: Why Direct To Consumer e-commerce Brands Are Winning Over Retail

In the new era of Direct-to-consumer, brands are beginning to recognize that the story you can tell about your product, is PART of the product.

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How Madewell Kept My Flight of Fashion Fancy From Ever Leaving the Runway

I love jumpsuits. Because in a jumpsuit, all things are possible. But can I pee?

Winning the Digital Shelf

Coffee is for closers. Is your product page a closer?

Well-written product copy can generate five figures or more in sales and usually costs under $100 to produce.

Product Storytelling

February 24, 2017

15 miles, 5 marketing terms, and a lot of stickers

Like copy, stickers say a lot about how a company sees their brand. Understanding this may change your content marketing strategy.

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