Talkoot blog
Strategies earned while solving ecommerce complexity at scale.
Do people read product descriptions?
Yes, people read product descriptions—and they drive conversions. Here are 6 reasons strong copy is your PDP’s secret sales weapon.
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Three low cost ways to increase conversion rates through Agile Product Storytelling
The result will be steadily rising conversion rates and higher traffic across all your product pages, which all add up to greater revenue.
Winning the Digital Shelf
A sentence fragment does not a $1200 baby stroller sell
Write the copy that convinces your reader they’ve found the product they want. Not too long, not too short, just right.
Winning the Digital Shelf
What Covid taught me community is an essential need
They’re selling drink kits. But what we’re buying is community.
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Brands have an easy choice: better product stories or die.
DNVBs point the way to a sunny direct to consumer future and it all starts at the product page.
Product Storytelling
Which DTC experience are you building: a cash machine or a campfire?
Brands that can build campfires, should.
Winning the Digital Shelf
Portland's new product content production platform
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