Talkoot blog
Strategies earned while solving ecommerce complexity at scale.
Amazon cut product titles to 75 characters. Here’s what enterprise brands should do about it
Amazon's new 75-character title limit isn't just a formatting change, it's a content governance challenge for enterprise brands. Here's what the rollout actually means and how to respond at scale.
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No One Likes the Word Moist
Recently the Talkoot product and engineering team has been building up to one of these unforgettable moments. BrandCenterâ„¢.
Product Storytelling
Which DTC experience are you building: a cash machine or a campfire?
Brands that can build campfires, should.
Winning the Digital Shelf
Story Cheat Codes
How to avoid the four biggest writing mistakes everyone makes.
Product Storytelling
Perfect or Interesting? Choose One.
In an era of airbrushed supermodels and Mcmansion subdivisions, we are all too starved for interesting to crave perfection.
Product Storytelling
Brands have an easy choice: better product stories or die.
DNVBs point the way to a sunny direct to consumer future and it all starts at the product page.
Product Storytelling
Want to raise your ecommerce conversion? Stop writing product descriptions.
Product descriptions describe what you're selling. Product stories let people know why it matters.
Winning the Digital Shelf
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