Talkoot Blog — Ecommerce Product Content Strategies

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Strategies earned while solving ecommerce complexity at scale.

September 4, 2026

Amazon cut product titles to 75 characters. Here’s what enterprise brands should do about it

Amazon's new 75-character title limit isn't just a formatting change, it's a content governance challenge for enterprise brands. Here's what the rollout actually means and how to respond at scale.

Audrey Aiken

12 min read

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6 DTC product content logistics challenges only a PIM can fix

High growth DTC brands need to keep their product pages fresh to improve conversion rate & SEO. Hereâ€™s how product information management systems can help.

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5 Outdoor Apparel DTC Brands Telling Exquisite Stories (And How Product Information Systems Can Get You There)

How a product information system can help you tell stories like these 5 DTC outerwear brands

Product Storytelling

The iOS14 Privacy Apocalypse Might Save Hundreds Of DTC Brands

iOS14 might make it harder to create personalized ads on Facebook, but smaller DTC and eCommerce brands might be able to post impressive growth. Hereâ€™s howâ€¦

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February 17, 2021

What is a PIM 2021?

A PIM should be easy to populate with content and data via file upload, data entry or integration with other information systems.

AI Content Operations

February 10, 2021

G2 names Talkoot the most implementable in the PIM software category

The most implementable badge means that your entire team will find Talkoot easy to work with and the adoption will be comparatively painless.

News

February 10, 2021

Ecommerce and blockchain in 2021: opportunities and challenges

We examine how blockchain can foundationally impact eCommerce, and the pitfalls associated with implementing new, still in development tech.

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December 3, 2020

Introducing Brandcenter

Talkoot, today announced the launch of a verbal identity engine that will ensure the accuracy and consistency of brand voice across commerce channels.

News

What makes Talkoot Product Information Management System (PIM) different?

Talkoot is a Product Information Management system born from the product content demands of direct to consumer apparel and footwear brands.

AI Content Operations

Three low cost ways to increase conversion rates through Agile Product Storytelling

The result will be steadily rising conversion rates and higher traffic across all your product pages, which all add up to greater revenue.

Winning the Digital Shelf

Talkoot sees rapid revenue growth amid covid crisis

Talkoot, the first agile product storytelling application â€¯built to serve the fastest growing DTC brands, announced strong Q1 2020 results.

News

What Covid taught me community is an essential need

Theyâ€™re selling drink kits. But what weâ€™re buying is community.

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February 28, 2020

Filling the gap in ecommerce

Today we are excited to share a sit-down conversation between Brian Hennessy, Talkootâ€™s Co-Founder & CEO and Mike Hodges Co-Founder & CEO at Macarta.

Winning the Digital Shelf

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