Talkoot blog

Strategies earned while solving ecommerce complexity at scale.

June 3, 2026

Do people read product descriptions?

Yes, people read product descriptions—and they drive conversions. Here are 6 reasons strong copy is your PDP’s secret sales weapon.
Liz Griffith
12 min read
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June 13, 2018
9 min

Every company tells stories about their products. Great companies make products about their story.

Great brands are about more than what they make and sell.
Brian Hennessy
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9 min

In Today's Digital World, Consumers Are Rewriting the Rules

Derwyn Harris
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June 12, 2017
9 min

Article Reaction: Why Direct To Consumer e-commerce Brands Are Winning Over Retail

In the new era of Direct-to-consumer, brands are beginning to recognize that the story you can tell about your product, is PART of the product.
Derwyn Harris
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9 min

I'm in love. And his name is Talkoot.

Epiphany Couch
Product Storytelling
September 26, 2017
9 min

My view from MAGIC: Smiles and hope amidst dramatic changes of retail

Several of the seminars changed my perspective on retail from that of a fish flopping about on dry land to something more akin to a rising phoenix.
Derwyn Harris
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May 4, 2018
9 min

Gen XYZ and the New Retail Reality

The old way of treating a generation as another target market, misses the more important retail revolution that is remaking the entire consumer landscape.
Derwyn Harris
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November 2, 2019
9 min

Perfect or Interesting? Choose One.

In an era of airbrushed supermodels and Mcmansion subdivisions, we are all too starved for interesting to crave perfection.
Audrey Aiken
Product Storytelling
February 28, 2020
9 min

Filling the gap in ecommerce

Today we are excited to share a sit-down conversation between Brian Hennessy, Talkoot’s Co-Founder & CEO and Mike Hodges Co-Founder & CEO at Macarta.
Anna Rillahan
Winning the Digital Shelf
October 2, 2021
9 min

Why eCommerce Brands Should Care About Product Page Descriptions

Product page descriptions should always explain why buyers should care about the products they are interested in purchasing.
Deb Mecca
Product Storytelling
9 min

Embracing agility at the most critical moment of the shopper's journey

Derwyn Harris
Product Storytelling
January 16, 2020
9 min

No One Likes the Word Moist

Recently the Talkoot product and engineering team has been building up to one of these unforgettable moments. BrandCenterâ„¢.
Derwyn Harris
Product Storytelling
June 2, 2017
9 min

Coffee is for closers. Is your product page a closer?

Well-written product copy can generate five figures or more in sales and usually costs under $100 to produce.
Brian Hennessy
Product Storytelling
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