Product storytelling platform Talkoot acquires copywriting studio Thread, uniting leaders in AI tech and creative storytelling.
Anna Rillahan
Talkoot Chief Growth Officer
The acquisition marks the future of ecommerce storytelling, where technology accelerates imagination and creativity shapes innovation.
PORTLAND, OREGON – October 15, 2025. Talkoot, the leading AI product storytelling platform for ecommerce, has acquired Thread, a writing studio recognized for its work with global brands such as Samsung, Carhartt, and Burton. This move marks the union of two ecommerce storytelling leaders. With Talkoot’s powerful agentic AI platform and Thread’s product storytelling expertise, brands now have access to a complete solution for turning raw product data into meaningful stories — the kind that drive clicks, fill carts, and lift sales.
“We’re embedding this expanded bench of creative experts into our solutions, strengthening our foundation to ensure consistent, high-quality content,” said Talkoot CEO Brian Hennessy. “Customers will gain deeper strategic guidance to plan, adapt, and optimize content strategies over time.”
The rapid adoption of AI tools in ecommerce has resulted in a race to the bottom in terms of cost, efficiency, and unfortunately quality. With this acquisition, Talkoot recognizes that the future of AI content will be a sprint to the top. The combined tech and creative teams are focused on a future that is rapidly coming into view — one where the highest quality content wins because it produces not only short-term sales but long-term customer loyalty, while scaling efficiently with AI.
It’s a full toolkit brands can draw on to craft meaningful product stories, automate tedious processes, and ensure faster adoption of future growth opportunities. Targeted, brand-specific solutions will be available at every point of the ecommerce content production process, including:
- AEO/SEO/GEO Our intent optimization agent digs deep to find the questions shoppers are asking, so when customers ask AI assistants what products to buy, Talkoot customers’ product stories match shoppers’ purchase intent.
- Agentic Workflow Specialized AI agents automate every step of the production process, delivering every piece of content needed at every retail endpoint: product titles, specifications, meta descriptions, category headers, listing pages, footers and more.
- AI Brand Writers Talkoot AI tracks like a writer, adhering to brand voice, legal requirements, industry standards, and category specifications, as well as the differentiators in sub-brands, collabs and collections.
- Creative Expertise AI content can only be as good as the creatives behind it. Talkoot Studio is home to subject-matter experts and the reason the platform can offer engaging AI-generated copy that performs at all levels: connecting with shoppers, scaling and hitting metrics.
- Built for Teamwork There are many teams invested in the success of product content, often with competing priorities. Talkoot manages the complexities of retailer requirements, keyword strategy, legal specifications and brand guidelines to help teams meet individual goals together.
“Thread has been testing and iterating AI copy production for years, but we’ve never had access to directly collaborate with the engineering teams building the AI systems,” said Executive Creative Director Audrey Aiken. “With Talkoot, we’re able to use AI to generate creative product stories that meet the high standards brands and our studio expect.”
About Talkoot
Talkoot is the most powerful and complete AI product storytelling platform for ecommerce. Trusted by the world’s most loved brands, including Fossil, J.Crew, Under Armour and more, it offers a cohesive system of agentic AI, professional editing tools, and scalable automations. Talkoot dramatically cuts the time and cost needed to create high-converting product descriptions optimized for all your digital channels. Drive productivity, lift sales, increase conversions and connect with your customers at every touchpoint. Talkoot is the content solution for brands with something to say.
Media Contact
Anna Rillahan
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