It’s a new world of D2C and its crowded. Very crowded. The stakes are high even for mature brands with a loyal customer base.
As CPO, Derwyn manages product strategy, development and market positioning to help carry Talkoot into its next phase and share Talkoot’s many strengths as a product.
He first found his professional footing in software development, and went on to co-found Jama Software, an enterprise start-up currently serving research and development and product teams at 25% of Fortune 100 companies, including Boeing, Honeywell and Cisco. As director of product marketing at Jama, he worked with customers including SpaceX, Apple, Intel, Amazon, NASA, Boeing, Dolby and Merck. He has helped business analysts, product managers, systems engineers and executives improve their organizations’ process.
A long-time cyclist and backcountry skier, his latest obsession is surfing. He balances this outdoor exuberance with a love of language and music. (He is currently learning the accordion.)
Forget Omni-channel. It’s too limiting and misses the point. Today’s consumers don’t think this way and are not won over by technical utopias.
Despite doom and gloom about retail store closings, there is some persuasive evidence to show that savvy D2C companies can thrive.
In the new era of Direct-to-consumer, brands are beginning to recognize that the story you can tell about your product, is PART of the product.
Several of the seminars changed my perspective on retail from that of a fish flopping about on dry land to something more akin to a rising phoenix.
Questions of a government bailout to save a struggling retail market shouldn’t change approach to innovation.
Portland-based company, talkoot, a product content production tool for consumer-centric brands, has announced the launch of its cloud-based SaaS platform.
Like copy, stickers say a lot about how a company sees their brand. Understanding this may change your content marketing strategy.