From Keywords to Conversations: How AI is Rewriting the Rules of Search for Consumer Brands
Join Talkoot’s Chief Growth Officer, Anna Rillahan, and Director of AI, Sean Wang, for a forward-looking conversation on how generative AI is rapidly changing online shopping behavior—and what brands must do to keep up.
This session will unpack the shift from traditional keyword-based product content optimization to intent-driven, long-tail content strategies that position brands for the era of AI shopping assistants. Grounded in real marketing challenges and supported by technical insights, the discussion will explore how AI can help brands uncover deeper customer intent and deliver smarter, more relevant content.
Sean and Anna will take listeners through real world examples from the apparel, snacks, and alcoholic beverage categories that show how brands can drive more traffic on marketplaces, show up in AI chat results and turn your product content into a fine tuned sales engine.
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About the speakers
ANNA RILLAHAN
Anna Rillahan is the Chief Growth Officer at Talkoot, the most powerful and complete AI product storytelling platform for ecommerce. Talkoot helps the world’s most iconic brands scale high-quality product content across channels like Amazon, Walmart, Target, and DTC.
Anna has led marketing teams for global brands like adidas and Red Bull, building and scaling content strategies that translate brand voice across every consumer touchpoint—from ecommerce and retail to packaging, digital, and social.
At Talkoot, she leads the company’s go-to-market strategy across sales and marketing, and has been instrumental in shaping how AI can deliver brand-right content at scale without sacrificing quality.
SEAN WANG
Sean Wang is the Director of AI at Talkoot, where he leads the development of innovative AI products and the enhancement of Talkoot’s existing AI offerings.
With a diverse background in technology, Sean has contributed to high-impact projects across several industries, from medical devices to financial forecasting. Before joining Talkoot, he was a quantitative developer for a leading commodities trading team, where he built advanced AI pipelines to analyze complex, unstructured datasets on topics ranging from geopolitics and electricity regulations to weather patterns. In a previous role, Sean designed and implemented AI-driven algorithms that removed trillions of dollars in systemic risk from the global banking system.
Sean is passionate about using AI to create world-class products that combine the precision of mathematics with the creativity of storytelling.
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OUR CUSTOMERS EXPERIENCE:
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3x reduction in errors
10%+ conversion rate increases
99% on-time copy deliveries
A happy team & more loyal customers