AI chatbots like ChatGPT, Bard and Bing are emerging as an invaluable tool for shoppers researching products and making purchasing decisions. As these LLM-powered tools become more widely adopted by shoppers, retailers need to adapt their strategies to ensure that their products are visible and accessible to users of these new, powerful tools.

This webinar will explore the impact of LLMs on the buying journey and provide actionable insights for retailers on how to optimize their product content for LLM search. Attendees will learn how shoppers are using LLMs to research products, how LLMs use product information to help shoppers find the right products, and how retailers can structure their content to ensure their products appear prominently in LLM chat results.