Product data is the fuel for success in this new era of AI. Are you ready?
Quality product copy is the single most important factor in consumers’ purchase decision, behind only price.* And its importance is only growing as digital channels explode and access to global markets expands.
Generative AI offers online retailers the ability to cost-effectively scale quality product content across channels and regions, but only if they’re able to feed these systems the type of complete, accurate and structured data they need to work effectively.
This webinar will explore how to align teams, processes, and systems to ensure you can generate the type of quality data and content needed to drive your organization’s eCommerce growth plans.
Watch the replay
In this webinar listeners will learn:
- Why quality content and data is critical to achieving the traffic, sales and customer loyalty your ecommerce site deserves
- How to master your product data chaos and content overload
- How to create better product content faster with accurate product data
- Weighing the pros and cons of general-purpose AI writing tools versus AI specialized for ecommerce
* Wunderman Thompson 2023 Future Shopper Report
About the speakers
BRIAN HENNESSY
Brian Hennessy is the Co-Founder & CEO of Talkoot, the most powerful & complete AI product storytelling platform for ecommerce. He also founded Thread, a content studio that helps sports and outdoor brands like adidas, Burton, Rossignol and Keen tell their story.
JOSEFINE BURKHARDT
Josefine Burkhardt founded The Product Page to help retailers streamline their e-commerce content and product data as a freelance expert. Previously, she successfully led product content optimization projects for renowned brands such as HUGO BOSS and PUMA.
Talkoot pays for itself many times over
OUR CUSTOMERS EXPERIENCE:
4x greater efficiency
3x reduction in errors
10%+ conversion rate increases
99% on-time copy deliveries
A happy team & more loyal customers