The result will be steadily rising conversion rates and higher traffic across all your product pages, which all add up to greater revenue.
Brian Hennessy is the CEO and Co-founder of Talkoot, the world’s first agile product storytelling application built for Direct To Consumer brands. Talkoot helps the world’s most loved brands tell real-time, brand-right, shopper-friendly product stories at scale. Faster. Together. Prior to Talkoot Brian was the global writing director at adidas then went on to found Thread, a story studio that helps great companies find and tell better stories.
They’re selling drink kits. But what we’re buying is community.
Brands that can build campfires, should.
Product descriptions describe what you’re selling. Product stories let people know why it matters.
DNVBs point the way to a sunny direct to consumer future and it all starts at the product page.
All of us use chairs to remind ourselves what we believe is important in life.
Great brands are about more than what they make and sell.
Product content is headed away from keyword-stuffed lists of bland facts and boring features and toward compelling, human storytelling.
What I love about my peers is that we seek communities that encourage identity based on self-confidence. And we have the technical prowess to spot a fraud.
Well-written product copy can generate five figures or more in sales and usually costs under $100 to produce.