Brands that can build campfires, should.
Brian Hennessy is CEO and Co-Founder of Talkoot, a collaborative, cloud-based system that helps brands like adidas, Burton, Dr. Martens and Reebok automate and streamline their product content production process.
Prior to founding Talkoot he spent his career helping large consumer brands put their story to work, first as the global writing director for adidas, then as the founder and creative director of Thread, a commercial writing studio. Thread helps brands like adidas, Carhartt, Rossignol, Sun Valley, Twitter and others use their story to create better products, more inspired coworkers and more loyal customers.
Product descriptions describe what you’re selling. Product stories let people know why it matters.
DNVBs point the way to sunny direct to consumer future and it all starts at the product description page.
All of us use chairs to remind ourselves what we believe is important in life.
Great brands are about more than what they make and sell.
Product content is headed away from keyword-stuffed lists of bland facts and boring features and toward compelling, human storytelling.
What I love about my peers is that we seek communities that encourage identity based on self-confidence. And we have the technical prowess to spot a fraud.
Well-written product copy can generate five figures or more in sales and usually costs under $100 to produce.