First, Do No Harm to Your Reader

by admin | Apr 6, 2026 | AI

First, Do No Harm to Your Reader Audrey Aiken Talkoot Creative Director Last week I drove up, up, up the circuitous mountain road to OHSU medical center for a routine cancer screening (just kidding: there’s no such thing as a routine pancreatic cancer screening;...

Calling Truce in the Product Copy Production Tug-of-War

by admin | Mar 23, 2026 | Uncategorized

Calling Truce in the Product Copy Production Tug-of-War Erin Morgan Talkoot VP of Customer Success I’ve been working in ecommerce content production for about ten years, supporting customers ranging from small sportswear brands to global CPG companies. Through the...

From SEO to GEO: How Product Content Drives Ecommerce Growth (Snickers)

by admin | Mar 10, 2026 | AI

From SEO to GEO: How Product Content Drives Ecommerce Growth (Snickers) Anna Rillahan Talkoot Chief Growth Officer In this post, I break down how brands can optimize product content for generative engine optimization and how a brand like Snickers can leverage content...

The Hidden Friction Between Sales and Content, And Why It’s Costing You the Digital Shelf in 2026

by admin | Feb 24, 2026 | AI, Trends

The Hidden Friction Between Sales and Content, And Why It’s Costing You the Digital Shelf in 2026 Dan Flood Talkoot Head of Sales Sales teams at dominant consumer brands are still doing what made them successful: Winning distribution. Winning placement. Winning promo....

Product Storytelling: the critical skill for the next stage of commerce

by admin | Feb 3, 2026 | Brian's Blog Posts

Product Storytelling: the critical skill for the next stage of commerce Brian Hennessy Talkoot Co-Founder & CEO In a world of infinite shelf space and AI-driven discovery, product stories are infrastructure, not a marketing tactic. Mass Market Brands are Alive and...