They’re selling drink kits. But what we’re buying is community.
Brands that can build campfires, should.
DNVBs point the way to a sunny direct to consumer future and it all starts at the product page.
Product content is headed away from keyword-stuffed lists of bland facts and boring features and toward compelling, human storytelling.
Several of the seminars changed my perspective on retail from that of a fish flopping about on dry land to something more akin to a rising phoenix.