Amazon & Walmart SEO guide: product listing requirements and why they matter

Landing on the first search results page of Amazon or Walmart is like striking gold for sellers. And quality content is a big part of how you do that. Across both marketplaces, high-quality, keyword rich content is proven to improve customer experience, increase your conversion rate and drive more traffic to your product page. It also lowers returns and leads to better reviews and more 5-star ratings.

But content requirements for product listings can differ significantly between the two retailers. Even more, given the differing quirks of their algorithms, you need to be sure you’re focusing your efforts on the correct content types for each marketplace to ensure you’re getting maximum traffic and conversion.

In this SEO guide, we’ll explore the specific differences in content requirements for product page listings on Amazon and Walmart. We’ll also discuss the particular quirks of each of their search algorithms and what drives greater product discovery and traffic.

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