Master the Art of Marketplace Product Copy

A guide to creating marketplace product copy that converts 

Product descriptions are the unsung heroes of online sales. They’re the second most important factor influencing the purchase decision, behind item price.* This comprehensive guide reveals how to craft copy that resonates with your audience, builds trust, and converts shoppers into loyal customers.

* Wunderman Thompson 2023 Future Shopper Report  

Get access to the direct download now.

Learn how to: 

  • Speak your customer’s language 
  • Structure copy for maximum impact 
  • Overcome common writing pitfalls 
  • Optimize for search engines and AI

Download now and start writing product copy that drives results.

      About the author

      Brian

      BRIAN HENNESSY

      Brian Hennessy is the Co-Founder & CEO of Talkoot, the most powerful & complete AI product storytelling platform for ecommerce. He also founded Thread, a content studio that helps sports and outdoor brands like adidas, Burton, Rossignol and Keen tell their story.

      Talkoot pays for itself many times over

      OUR CUSTOMERS EXPERIENCE:

      4x greater efficiency
      3x reduction in errors
      10%+ conversion rate increases
      99% on-time copy deliveries
      A happy team & more loyal customers

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