Optimizing product content for discoverability on Bard, Bing, and ChatGPT

AI chatbots like ChatGPT, Bard and Bing are emerging as an invaluable tool for shoppers researching products and making purchasing decisions. As these LLM-powered tools become more widely adopted by shoppers, retailers need to adapt their strategies to ensure that their products are visible and accessible to users of these new, powerful tools.

This webinar will explore the impact of LLMs on the buying journey and provide actionable insights for retailers on how to optimize their product content for LLM search. Attendees will learn how shoppers are using LLMs to research products, how LLMs use product information to help shoppers find the right products, and how retailers can structure their content to ensure their products appear prominently in LLM chat results.

Key takeaways:

  • Understand how shoppers are using LLMs to research products and make purchasing decisions.
  • Learn how LLMs use product information to help shoppers find the right products.
  • Discover how to structure product content to ensure visibility in LLM chat results.

About the speaker



Brian Hennessy is the Co-Founder & CEO of Talkoot, the most powerful & complete AI product storytelling platform for ecommerce. He also founded Thread, a content studio that helps sports and outdoor brands like adidas, Burton, Rossignol and Keen tell their story.

Talkoot pays for itself many times over


4x greater efficiency
40%+ savings on content production
3x reduction in errors
10%+ conversion rate increases
99% on-time copy deliveries
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