Story-Native Masterclass Series Part I: Beliefs Build Brands
The internet has changed the rule of marketing forever. And modern, digital-first brands are operating from a whole new story-native playbook. A brand is no longer just a logo, color palette and tagline. It isn’t even the sum of all your communication tools and tactics combined. A brand is a story. It’s the story you tell others. It is the story they tell about you. But most importantly, it’s the story you live by. In today’s digital world, the difference between the long-term success and failure of any brand comes down to your core beliefs and what your willing to give up to live by them.
Watch story expert Brian Hennessy, as he shares the importance of story in creating a more meaningful brand, more relevant products and more loyal customers.