Story-Native Masterclass Series Part II: The Rise of The Story-Native Brand
Amazon built its business by replacing humans with technology at every step. But efficiency and convenience aren’t the only ways to win online. Story-native, DTC brands are growing at an even faster pace by offering an antidote to Amazon’s nameless, faceless shopping experience. Even more than low prices and convenience, people want to connect with other people about things they care about.
Learn how story native brands win by building a close-knit community of like-minded customers based on shared beliefs.