If facts were interesting, PBS would be HBO.

by admin | Dec 7, 2018 | Uncategorized

If facts were interesting, PBS would be HBO. Brian Hennessy Talkoot CEO and Co-Founder IN HIS BOOK “I IS AN OTHER,” METAPHOR EXPERT JAMES GEARY EXPLAINS WHY AND HOW OUR BRAINS MAKE MEANING USING METAPHORS, NOT FACTS. I have a vague recollection of studying the basic...

Every company tells stories about their products. Great companies make products about their story.

by admin | Jun 13, 2018 | Uncategorized

Every company tells stories about their products. Great companies make products about their story. Brian Hennessy Talkoot CEO and Co-Founder The Outdoor Biz Podcast replayed a recent interview with Brian Hennessy. We asked Brian to expand on one of his quotes during...

Retailers Are Ditching SEO Manipulation And Embracing Human Storytelling

by admin | May 23, 2018 | Uncategorized

Retailers Are Ditching SEO Manipulation And Embracing Human Storytelling Brian Hennessy Talkoot CEO and Co-Founder Steve Smith road tests Castelli’s new cycling jersey on the scenic Mortirolo Pass in the Italian Alps. You might think it’s an athlete’s blog post or an...

Hey, Brands! Millennials want real life not long legs and pouty lips.

by admin | Mar 20, 2018 | Uncategorized

Hey, Brands! Millennials want real life not long legs and pouty lips. Lauren Robinson Writer I am the dreaded Millennial. I’m narcissistic. I’m killing the diamond, real estate, and paper napkin industries — and Applebee’s. And I’m doing it all without leaving my...

Six Connected Strategies for Brands to Succeed

by admin | Feb 22, 2018 | Uncategorized

Six Connected Strategies for Brands to Succeed Derwyn Harris Talkoot CPO and Co-Founder 2018 will be another challenging year for brands and retailers unwilling, or unable, to adapt to the new consumer landscape. The bright side is that big changes also create big...

In Today’s Digital World, Consumers Are Rewriting the Rules

by admin | Feb 12, 2018 | Uncategorized

In Today’s Digital World, Consumers Are Rewriting the Rules Derwyn Harris Talkoot CPO and Co-Founder Amazon is starting to sell private label clothing. It’s no longer just a marketplace for brands. Now it’s competing even more with brands themselves. Brands must start...