Managing a copy production process almost killed me

by admin | Jun 13, 2017 | Uncategorized

Managing a copy production process almost killed me Lily Hudson Sr Writer, Thread   When I joined Thread as a project manager back in 2011, I was unaware of the journey I had just embarked on. The job seemed simple enough: manage a team of researchers, writers,...

I love it when a plan comes together

by admin | Apr 12, 2017 | Uncategorized

I love it when a plan comes together Brian Hennessy Talkoot CEO and Co-Founder As Colonel “Hannibal” Smith, the cigar-chomping leader of the A-Team used to say, I love it when a plan comes together. Today my team and I crossed a threshold we’ve been working toward...

A sentence fragment does not a $1200 baby stroller sell

by admin | Apr 10, 2017 | Uncategorized

A sentence fragment does not a $1200 baby stroller sell Charla Grenz Solheim Writer My husband had exactly one requirement for diapers: disposable. Every other diaper decision was up to me. My product research methods relied on the old-timey “word-of-mouth” or staring...

A writer’s perspective: getting writers to work well with others

by admin | Mar 9, 2017 | Uncategorized

A writer’s perspective: getting writers to work well with others Lily Hudson Senior Writer “To write is human, to edit is divine.”― Stephen King, On Writing: A Memoir of the Craft  It’s a cliché that writers are solitary beasts. And it’s true that most writers do have...

15 miles, 5 marketing terms, and a lot of stickers

by admin | Feb 24, 2017 | Uncategorized

15 miles, 5 marketing terms, and a lot of stickers Derwyn Harris Talkoot CPO and Co-Founder I attended the Outdoor Retailer Winter Market with some Talkoot team members, and for me it felt like I was finally home. I used to attend the summer Outdoor Retailer back in...

Coffee is for closers. Is your product page a closer?

by admin | Feb 6, 2017 | Uncategorized

Coffee is for closers. Is your product page a closer? Brian Hennessy Talkoot CEO and Co-Founder We’d just gotten to the beach. The kids were already in the water. My wife was laying out the towels and snacks. I was sweating like a pig turning on a spit, hunched over a...