How to build brand voice guidelines people will actually use
Most brands have a set of voice guidelines. But most customers would never know it. Because most employees never use them. And that’s a big problem in an era where the number of consumer touchpoints is exploding and every co-worker with a social media account is a brand ambassador.
Brian Hennessy will provide useful frameworks and dead-simple examples of how brands can put a powerful verbal identity to work to build stronger relationships with consumers everywhere they come in contact with your brand.
What you’ll learn:
– How to develop a powerful brand voice and keep it on track.
– 3 strategies to operationalize your brand voice.
– How to get people to actually put it into action.
Watch the complete session below.