Retailers Are Ditching SEO Manipulation And Embracing Human Storytelling

by admin | May 23, 2018 | Uncategorized

Retailers Are Ditching SEO Manipulation And Embracing Human Storytelling Brian Hennessy Talkoot CEO and Co-Founder Steve Smith road tests Castelli’s new cycling jersey on the scenic Mortirolo Pass in the Italian Alps. You might think it’s an athlete’s blog post or an...

Hey, Brands! Millennials want real life not long legs and pouty lips.

by admin | Mar 20, 2018 | Uncategorized

Hey, Brands! Millennials want real life not long legs and pouty lips. Lauren Robinson Writer I am the dreaded Millennial. I’m narcissistic. I’m killing the diamond, real estate, and paper napkin industries — and Applebee’s. And I’m doing it all without leaving my...

Six Connected Strategies for Brands to Succeed

by admin | Feb 22, 2018 | Uncategorized

Six Connected Strategies for Brands to Succeed Derwyn Harris Talkoot CPO and Co-Founder 2018 will be another challenging year for brands and retailers unwilling, or unable, to adapt to the new consumer landscape. The bright side is that big changes also create big...

In Today’s Digital World, Consumers Are Rewriting the Rules

by admin | Feb 12, 2018 | Uncategorized

In Today’s Digital World, Consumers Are Rewriting the Rules Derwyn Harris Talkoot CPO and Co-Founder Amazon is starting to sell private label clothing. It’s no longer just a marketplace for brands. Now it’s competing even more with brands themselves. Brands must start...

My view from MAGIC: Smiles and hope amidst dramatic changes of retail

by admin | Sep 26, 2017 | Trends

My view from MAGIC: Smiles and hope amidst dramatic changes of retail Derwyn Harris Talkoot CPO and Co-Founder Talkoot and Thread founder and CEO Brian Hennessy recently delivered his “How Story Works” talk at the Las Vegas MAGIC show, and both companies were invited...