Why Direct to Consumer

by admin | Jul 5, 2018 | Trends

Why Direct to Consumer Brian Hennessy Talkoot CEO and Co-Founder [This post was originally written in 2019. It was updated 5/21/21.]   In 2020 the retail world changed forever. Online sales leapt a decade forward in just 90 days—and it’s predicted to rise...

Every company tells stories about their products. Great companies make products about their story.

by admin | Jun 13, 2018 | Uncategorized

Every company tells stories about their products. Great companies make products about their story. Brian Hennessy Talkoot CEO and Co-Founder The Outdoor Biz Podcast replayed a recent interview with Brian Hennessy. We asked Brian to expand on one of his quotes during...

Retailers Are Ditching SEO Manipulation And Embracing Human Storytelling

by admin | May 23, 2018 | Uncategorized

Retailers Are Ditching SEO Manipulation And Embracing Human Storytelling Brian Hennessy Talkoot CEO and Co-Founder Steve Smith road tests Castelli’s new cycling jersey on the scenic Mortirolo Pass in the Italian Alps. You might think it’s an athlete’s blog post or an...

Hey, Brands! Millennials want real life not long legs and pouty lips.

by admin | Mar 20, 2018 | Uncategorized

Hey, Brands! Millennials want real life not long legs and pouty lips. Lauren Robinson Writer I am the dreaded Millennial. I’m narcissistic. I’m killing the diamond, real estate, and paper napkin industries — and Applebee’s. And I’m doing it all without leaving my...

Six Connected Strategies for Brands to Succeed

by admin | Feb 22, 2018 | Uncategorized

Six Connected Strategies for Brands to Succeed Derwyn Harris Talkoot CPO and Co-Founder 2018 will be another challenging year for brands and retailers unwilling, or unable, to adapt to the new consumer landscape. The bright side is that big changes also create big...