Authority, Buyability, Credibility: The ABCs of a winning product content strategy

Many brands are investing in SEO and advertising tactics to drive traffic, but oftentimes overlook the most cost-effective option for optimizing their product pages for sales.

Thousands of shoppers flow through your product pages every day. Brands that treat a product page as just a place to complete a purchase are missing out on its true power to build relationships.

Brian Hennessy discusses the key ingredients to a winning product content strategy that raises conversion rates and builds customer loyalty. Watch the complete session below.