How Outdoor Research produces product copy 4x faster with Talkoot

by admin | Mar 13, 2022

How Outdoor Research produces copy 4x faster with Talkoot 400% faster(2 weeks vs 8) Higher quality product stories Greater agility & adaptability Benefits realized in weeks, not months Seattle-based Outdoor Research has a long history of building high-quality...

3 ways brands can turn their product content into an acquistion channel

by admin | Mar 12, 2022

3 ways ecommerce brands can turn their product content into an acquisition channel The privacy updates Apple and Google have been rolling out are upending customer acquisition across the entire ecommerce industry. For retailers that built their business on a...

Brandcheck: Consistency leads to trust. Trust builds sales. [replay]

by admin | Mar 11, 2022

Brandcheck: Consistency builds trust. Trust builds sales. Craft clear, consistent on-brand copy every time. Everywhere. It’s easy to launch an inspiring ad campaign that gives customers a reason to believe. It’s harder to tell a consistently inspiring story on every...

How to build voice guidelines people will actually use. [replay]

by admin | Mar 3, 2022

How to build voice guidelines that people will actually use. Most brands have a set of voice guidelines. But most customers would never know it. Because most employees never use them. And that’s a big problem in an era where the number of consumer touchpoints is...

How Burton publishes product content 4 weeks faster with Talkoot

by admin | Dec 10, 2021

How Burton publishes product content 4 weeks faster with Talkoot 4 weeks fasterproduction process Fewer errors<5% error rate Consistent voiceacross entire product line Today, Burton is one of the fastest-growing DTC brands according to charm.io data. But before...