Put your brand language on autopilot

by admin | Feb 5, 2020

Put your brand language on autopilot Our language is a window into who we are. Our leaders speak differently than our friends, who speak differently than our doctors and plumbers and bike technicians. But no matter who we are, one rule applies: Consistency leads to...

Unlock the digital growth your brand deserves

by admin | Jan 29, 2020

Unlock the digital growth your brand deserves Today, once-mighty global retailers struggle for survival while digital-natives are going strong. Online stores are going brick & mortar while brick & mortar retailers are headed online. Meanwhile every day seems...

5 secrets from successful product copy teams

by admin | Nov 5, 2019

5 secrets from successful product copy teams Content creation done right. Learn from some of the most successful online brands how to effectively produce content & drive ecommerce growth. Join us as we dig into what great content marketers use as their guiding...

Pistil Case Study

by admin | Sep 15, 2018

Pistil Case Study Before Talkoot, our process was manageable frustration that required a lot of extra communication. Life is better now. Executive Summary Based in Hood River, Oregon, Pistil is a small accessories brand creating functional-yet-stylish pieces for the...

The secret life of adidas product descriptions

by admin | May 14, 2018

The secret life of adidas product descriptions   Learn how a small, but mighty, writing agency gets adidas ecom copy done. Ads put a product on a shopper’s radar, but product copy puts it into their cart. By the time consumers land on a product page, they don’t...