Brands have an easy choice: better product stories or die.

Brands have an easy choice: better product stories or die.

Brands have an easy choice: better product stories or die. Brian Hennessy Talkoot CEO and Co-Founder Cofounders Chris White and Jens Nicolaysen launched the outrageously UNPC partywear brand Shinesty from a UC Boulder college apartment in 2014. Today, this...
Story Cheat Codes

Story Cheat Codes

Story Cheat Codes Brian Hennessy Talkoot CEO and Co-Founder I’ve been writing professionally for over 20 years and providing feedback to other writers for at least 15 of those years. Somewhere along the line, I realized 95% of the feedback I was giving writers could...
Perfect or Interesting? Choose One.

Perfect or Interesting? Choose One.

Perfect or Interesting? Choose One. Audrey Aiken Thread Writing Director Let me start by saying it’s not that I don’t wish other people well. I do. It’s just that I don’t find their well-being all that interesting. I’ve seen enough life by now to know that behind...
If facts were interesting, PBS would be HBO.

If facts were interesting, PBS would be HBO.

If facts were interesting, PBS would be HBO. Brian Hennessy Talkoot CEO and Co-Founder IN HIS BOOK “I IS AN OTHER,” METAPHOR EXPERT JAMES GEARY EXPLAINS WHY AND HOW OUR BRAINS MAKE MEANING USING METAPHORS, NOT FACTS. I have a vague recollection of studying the basic...
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