No One Likes the Word Moist

by admin | Jan 16, 2020 | Uncategorized

No One Likes the Word Moist Derwyn Harris Talkoot CPO and Co-Founder A game-changer is born. There are times in a person’s career where you are part of something inspiring and innovative. I have been lucky during my 20-year career to have a few of these experiences...

Which DTC experience are you building: a cash machine or a campfire?

by admin | Dec 12, 2019 | Trends

Which DTC experience are you building: a cash machine or a campfire? Brian Hennessy Talkoot CEO and Co-Founder Brands that can build campfires, should. I love autopay. I love it as only someone who used to sit at their kitchen table for an hour every week signing...

Want to raise your ecommerce conversion? Stop writing product descriptions.

by admin | Nov 8, 2019 | Trends

Want to raise your ecommerce conversion? Stop writing product descriptions. Brian Hennessy Talkoot CEO and Co-Founder Product descriptions describe what you’re selling. Product stories let people know why it matters.  Andy Warhol was the godfather of pop art. At...

Brands have an easy choice: better product stories or die.

by admin | Sep 17, 2019 | Trends

Brands have an easy choice: better product stories or die. Brian Hennessy Talkoot CEO and Co-Founder Cofounders Chris White and Jens Nicolaysen launched the outrageously UNPC partywear brand Shinesty from a UC Boulder college apartment in 2014. Today, this...

Story Cheat Codes

by admin | Sep 12, 2019 | Trends

Story Cheat Codes Brian Hennessy Talkoot CEO and Co-Founder I’ve been writing professionally for over 20 years and providing feedback to other writers for at least 15 of those years. Somewhere along the line, I realized 95% of the feedback I was giving writers could...