Forget Omni-channel. It’s too limiting and misses the point. Today’s consumers don’t think this way and are not won over by technical utopias.
Despite doom and gloom about retail store closings, there is some persuasive evidence to show that savvy D2C companies can thrive.
In the new era of Direct-to-consumer, brands are beginning to recognize that the story you can tell about your product, is PART of the product.
One copy production process nerd shares insights to producing great copy that sells.
I love jumpsuits. Because in a jumpsuit, all things are possible. But can I pee?
Write the copy that convinces your reader they’ve found the product they want. Not too long, not too short, just right.
Writers need a lot of support. For each thing we’re good at, there’s something we just aren’t. We need more than just a laptop and soft pants.