DNVBs point the way to sunny direct to consumer future and it all starts at the product description page.
What I love about my peers is that we seek communities that encourage identity based on self-confidence. And we have the technical prowess to spot a fraud.
Forget Omni-channel. It’s too limiting and misses the point. Today’s consumers don’t think this way and are not won over by technical utopias.
Despite doom and gloom about retail store closings, there is some persuasive evidence to show that savvy D2C companies can thrive.
In the new era of Direct-to-consumer, brands are beginning to recognize that the story you can tell about your product, is PART of the product.
Several of the seminars changed my perspective on retail from that of a fish flopping about on dry land to something more akin to a rising phoenix.