Did you know stories are 22x more memorable than information alone? A great story has the power to double conversion. Simply put, great stories sell.
What steps can you take to make sure your verbal identity scales properly with every category, region, and collection on every product page?
Brands that can build campfires, should.
Product descriptions describe what you’re selling. Product stories let people know why it matters.
DNVBs point the way to sunny direct to consumer future and it all starts at the product description page.
All of us use chairs to remind ourselves what we believe is important in life.
Great brands are about more than what they make and sell.
Product content is headed away from keyword-stuffed lists of bland facts and boring features and toward compelling, human storytelling.
What I love about my peers is that we seek communities that encourage identity based on self-confidence. And we have the technical prowess to spot a fraud.