Talkoot Blog
Discover the latest trends in DTC eCommerce, product information management and content marketing. Gain insights into the newest product experience best practices to help you win the digital shelf.
Filling the gap in ecommerce
Today we are excited to share a sit-down conversation between Brian Hennessy, Talkoot’s Co-Founder & CEO and Mike Hodges Co-Founder & CEO at Macarta.
No One Likes the Word Moist
Recently the Talkoot product and engineering team has been building up to one of these unforgettable moments. BrandCenter™.
Which DTC experience are you building: a cash machine or a campfire?
Brands that can build campfires, should.
Want to raise your ecommerce conversion? Stop writing product descriptions.
Product descriptions describe what you’re selling. Product stories let people know why it matters.
Brands have an easy choice: better product stories or die.
DNVBs point the way to a sunny direct to consumer future and it all starts at the product page.
Story Cheat Codes
How to avoid the four biggest writing mistakes everyone makes.
Talkoot Secures $1.65 Million in Seed Funding to Power Market Expansion
Funding round led by Seven Peaks Ventures will enable global content production platform company to develop new product capabilities.
Perfect or Interesting? Choose One.
In an era of airbrushed supermodels and Mcmansion subdivisions, we are all too starved for interesting to crave perfection.
If facts were interesting, PBS would be HBO.
Picture your perception of the world as a puzzle with a million pieces … metaphors are the curvy jigsaw edges that help us snap those relationships together.
What is your chair saying about you behind your back?
All of us use chairs to remind ourselves what we believe is important in life.
Why Direct to Consumer
Direct to consumer is here to stay. By creating connections, telling stories, and resourcefully applying data, D2C brands stay ahead in the e-commerce game.
Every company tells stories about their products. Great companies make products about their story.
Great brands are about more than what they make and sell.
Retailers Are Ditching SEO Manipulation And Embracing Human Storytelling
Product content is headed away from keyword-stuffed lists of bland facts and boring features and toward compelling, human storytelling.
Hey, Brands! Millennials want real life not long legs and pouty lips.
What I love about my peers is that we seek communities that encourage identity based on self-confidence. And we have the technical prowess to spot a fraud.
Six Connected Strategies for Brands to Succeed
2018 will be another challenging year for brands and retailers unwilling or unable to adapt to the new consumer landscape. There is a bright side.