Talkoot Blog
Discover the latest trends in DTC eCommerce, product information management and content marketing. Gain insights into the newest product experience best practices to help you win the digital shelf.
In Today’s Digital World, Consumers Are Rewriting the Rules
Forget Omni-channel. It’s too limiting and misses the point. Today’s consumers don’t think this way and are not won over by technical utopias.
My view from MAGIC: Smiles and hope amidst dramatic changes of retail
Several of the seminars changed my perspective on retail from that of a fish flopping about on dry land to something more akin to a rising phoenix.
I’m in love. And his name is Talkoot.
There was a time when I had to operate without that rhythm of support, trust and partnership with my team.
Current retail struggles are exactly why we built Talkoot
Questions of a government bailout to save a struggling retail market shouldn’t change approach to innovation.
Managing a copy production process almost killed me
One copy production process nerd shares insights to producing great copy that sells.
How Madewell Kept My Flight of Fashion Fancy From Ever Leaving the Runway
I love jumpsuits. Because in a jumpsuit, all things are possible. But can I pee?
I love it when a plan comes together
Today my team and I crossed a threshold we’ve been working toward since 2010. We can finally say with confidence we’ve made the difficult transition to SaaS
Portland’s new product content production platform
Portland-based company, talkoot, a product content production tool for consumer-centric brands, has announced the launch of its cloud-based SaaS platform.
A sentence fragment does not a $1200 baby stroller sell
Write the copy that convinces your reader they’ve found the product they want. Not too long, not too short, just right.
A writer’s perspective: getting writers to work well with others
Writers need a lot of support. For each thing we’re good at, there’s something we just aren’t. We need more than just a laptop and soft pants.
15 miles, 5 marketing terms, and a lot of stickers
Like copy, stickers say a lot about how a company sees their brand. Understanding this may change your content marketing strategy.
Coffee is for closers. Is your product page a closer?
Well-written product copy can generate five figures or more in sales and usually costs under $100 to produce.
Escape from Excel
I would email Excel docs back and forth and back and forth and back again. Even with shared repositories information was always scattered and hard to find.
Release 2.20
Iterative improvements to the image viewer and performance