Talkoot Blog
Discover the latest trends in DTC eCommerce, product information management and content marketing. Gain insights into the newest product experience best practices to help you win the digital shelf.
If facts were interesting, PBS would be HBO.
Picture your perception of the world as a puzzle with a million pieces … metaphors are the curvy jigsaw edges that help us snap those relationships together.
What is your chair saying about you behind your back?
All of us use chairs to remind ourselves what we believe is important in life.
Why Direct to Consumer
Direct to consumer is here to stay. By creating connections, telling stories, and resourcefully applying data, D2C brands stay ahead in the e-commerce game.
Every company tells stories about their products. Great companies make products about their story.
Great brands are about more than what they make and sell.
Retailers Are Ditching SEO Manipulation And Embracing Human Storytelling
Product content is headed away from keyword-stuffed lists of bland facts and boring features and toward compelling, human storytelling.
Hey, Brands! Millennials want real life not long legs and pouty lips.
What I love about my peers is that we seek communities that encourage identity based on self-confidence. And we have the technical prowess to spot a fraud.
Six Connected Strategies for Brands to Succeed
2018 will be another challenging year for brands and retailers unwilling or unable to adapt to the new consumer landscape. There is a bright side.
In Today’s Digital World, Consumers Are Rewriting the Rules
Forget Omni-channel. It’s too limiting and misses the point. Today’s consumers don’t think this way and are not won over by technical utopias.
My view from MAGIC: Smiles and hope amidst dramatic changes of retail
Several of the seminars changed my perspective on retail from that of a fish flopping about on dry land to something more akin to a rising phoenix.
I’m in love. And his name is Talkoot.
There was a time when I had to operate without that rhythm of support, trust and partnership with my team.
Current retail struggles are exactly why we built Talkoot
Questions of a government bailout to save a struggling retail market shouldn’t change approach to innovation.
Managing a copy production process almost killed me
One copy production process nerd shares insights to producing great copy that sells.
How Madewell Kept My Flight of Fashion Fancy From Ever Leaving the Runway
I love jumpsuits. Because in a jumpsuit, all things are possible. But can I pee?
I love it when a plan comes together
Today my team and I crossed a threshold we’ve been working toward since 2010. We can finally say with confidence we’ve made the difficult transition to SaaS
Portland’s new product content production platform
Portland-based company, talkoot, a product content production tool for consumer-centric brands, has announced the launch of its cloud-based SaaS platform.