Discover the latest trends in DTC eCommerce, product information management and content marketing. Gain insights into the newest product experience best practices to help you win the digital shelf.

Great brands are about more than what they make and sell.

Product content is headed away from keyword-stuffed lists of bland facts and boring features and toward compelling, human storytelling.

What I love about my peers is that we seek communities that encourage identity based on self-confidence. And we have the technical prowess to spot a fraud.

2018 will be another challenging year for brands and retailers unwilling or unable to adapt to the new consumer landscape. There is a bright side.

Forget Omni-channel. It’s too limiting and misses the point. Today’s consumers don’t think this way and are not won over by technical utopias.

There was a time when I had to operate without that rhythm of support, trust and partnership with my team.

Questions of a government bailout to save a struggling retail market shouldn’t change approach to innovation.

One copy production process nerd shares insights to producing great copy that sells.

Today my team and I crossed a threshold we’ve been working toward since 2010. We can finally say with confidence we’ve made the difficult transition to SaaS

Write the copy that convinces your reader they’ve found the product they want. Not too long, not too short, just right.

Writers need a lot of support. For each thing we’re good at, there’s something we just aren’t. We need more than just a laptop and soft pants.

Like copy, stickers say a lot about how a company sees their brand. Understanding this may change your content marketing strategy.