Retailers Are Ditching SEO Manipulation And Embracing Human Storytelling
Retailers Are Ditching SEO Manipulation And Embracing Human Storytelling Brian Hennessy Talkoot CEO and Co-Founder Steve Smith road tests Castelli’s new cycling jersey on the scenic Mortirolo Pass in the Italian Alps. You might think it’s an athlete’s blog post or an...
Hey, Brands! Millennials want real life not long legs and pouty lips.
Hey, Brands! Millennials want real life not long legs and pouty lips. Lauren Robinson Writer I am the dreaded Millennial. I’m narcissistic. I’m killing the diamond, real estate, and paper napkin industries — and Applebee’s. And I’m doing it all without leaving my...
Six Connected Strategies for Brands to Succeed
Six Connected Strategies for Brands to Succeed Derwyn Harris Talkoot CPO and Co-Founder 2018 will be another challenging year for brands and retailers unwilling, or unable, to adapt to the new consumer landscape. The bright side is that big changes also create big...
In Today’s Digital World, Consumers Are Rewriting the Rules
In Today’s Digital World, Consumers Are Rewriting the Rules Derwyn Harris Talkoot CPO and Co-Founder Amazon is starting to sell private label clothing. It’s no longer just a marketplace for brands. Now it’s competing even more with brands themselves. Brands must start...
My view from MAGIC: Smiles and hope amidst dramatic changes of retail
My view from MAGIC: Smiles and hope amidst dramatic changes of retail Derwyn Harris Talkoot CPO and Co-Founder Talkoot and Thread founder and CEO Brian Hennessy recently delivered his “How Story Works” talk at the Las Vegas MAGIC show, and both companies were invited...
I’m in love. And his name is Talkoot.
I’m in love. And his name is Talkoot. Epiphany Couch Thread Project Manager A great boyfriend is like a great piece of software, and vice versa. It’s another Tuesday at my desk job as a copy project manager, with the Portland rain coming down in sheets outside my...
Current retail struggles are exactly why we built Talkoot
Current retail struggles are exactly why we built Talkoot Derwyn Harris Talkoot CPO and Co-Founder A recent article in Forbes claims that a government bailout is inevitable for a struggling retail market. The consequences certainly appear dire, but at the very end of...
Managing a copy production process almost killed me
Managing a copy production process almost killed me Lily Hudson Sr Writer, Thread When I joined Thread as a project manager back in 2011, I was unaware of the journey I had just embarked on. The job seemed simple enough: manage a team of researchers, writers,...
How Madewell Kept My Flight of Fashion Fancy From Ever Leaving the Runway
How Madewell Kept My Flight of Fashion Fancy From Ever Leaving the Runway Lily Hudson Senior Writer I love jumpsuits. I love jumpsuits like Oprah loves bread. Because in a jumpsuit, all things are possible. With the right jumpsuit, you can channel: an elite member of...
I love it when a plan comes together
I love it when a plan comes together Brian Hennessy Talkoot CEO and Co-Founder As Colonel “Hannibal” Smith, the cigar-chomping leader of the A-Team used to say, I love it when a plan comes together. Today my team and I crossed a threshold we’ve been working toward...