If facts were interesting, PBS would be HBO.
If facts were interesting, PBS would be HBO. Brian Hennessy Talkoot CEO and Co-Founder IN HIS BOOK “I IS AN OTHER,” METAPHOR EXPERT JAMES GEARY EXPLAINS WHY AND HOW OUR BRAINS MAKE MEANING USING METAPHORS, NOT FACTS. I have a vague recollection of studying the basic...
What is your chair saying about you behind your back?
What is your chair saying about you behind your back? Brian Hennessy Talkoot CEO and Co-Founder Some people use chairs to sit on. Others use them to rest their feet, or keep their clothes off the floor. But all of us use chairs to remind ourselves what we believe is...
Why Direct to Consumer
Why Direct to Consumer Brian Hennessy Talkoot CEO and Co-Founder [This post was originally written in 2019. It was updated 5/21/21.] In 2020 the retail world changed forever. Online sales leapt a decade forward in just 90 days—and it’s predicted to rise...
Every company tells stories about their products. Great companies make products about their story.
Every company tells stories about their products. Great companies make products about their story. Brian Hennessy Talkoot CEO and Co-Founder The Outdoor Biz Podcast replayed a recent interview with Brian Hennessy. We asked Brian to expand on one of his quotes during...
Retailers Are Ditching SEO Manipulation And Embracing Human Storytelling
Retailers Are Ditching SEO Manipulation And Embracing Human Storytelling Brian Hennessy Talkoot CEO and Co-Founder Steve Smith road tests Castelli’s new cycling jersey on the scenic Mortirolo Pass in the Italian Alps. You might think it’s an athlete’s blog post or an...
Hey, Brands! Millennials want real life not long legs and pouty lips.
Hey, Brands! Millennials want real life not long legs and pouty lips. Lauren Robinson Writer I am the dreaded Millennial. I’m narcissistic. I’m killing the diamond, real estate, and paper napkin industries — and Applebee’s. And I’m doing it all without leaving my...
Six Connected Strategies for Brands to Succeed
Six Connected Strategies for Brands to Succeed Derwyn Harris Talkoot CPO and Co-Founder 2018 will be another challenging year for brands and retailers unwilling, or unable, to adapt to the new consumer landscape. The bright side is that big changes also create big...
In Today’s Digital World, Consumers Are Rewriting the Rules
In Today’s Digital World, Consumers Are Rewriting the Rules Derwyn Harris Talkoot CPO and Co-Founder Amazon is starting to sell private label clothing. It’s no longer just a marketplace for brands. Now it’s competing even more with brands themselves. Brands must start...
My view from MAGIC: Smiles and hope amidst dramatic changes of retail
My view from MAGIC: Smiles and hope amidst dramatic changes of retail Derwyn Harris Talkoot CPO and Co-Founder Talkoot and Thread founder and CEO Brian Hennessy recently delivered his “How Story Works” talk at the Las Vegas MAGIC show, and both companies were invited...
I’m in love. And his name is Talkoot.
I’m in love. And his name is Talkoot. Epiphany Couch Thread Project Manager A great boyfriend is like a great piece of software, and vice versa. It’s another Tuesday at my desk job as a copy project manager, with the Portland rain coming down in sheets outside my...