How Madewell Kept My Flight of Fashion Fancy From Ever Leaving the Runway
How Madewell Kept My Flight of Fashion Fancy From Ever Leaving the Runway Lily Hudson Senior Writer I love jumpsuits. I love jumpsuits like Oprah loves bread. Because in a jumpsuit, all things are possible. With the right jumpsuit, you can channel: an elite member of...
I love it when a plan comes together
I love it when a plan comes together Brian Hennessy Talkoot CEO and Co-Founder As Colonel “Hannibal” Smith, the cigar-chomping leader of the A-Team used to say, I love it when a plan comes together. Today my team and I crossed a threshold we’ve been working toward...
Portland’s new product content production platform
Portland’s new product content production platform Mountain Hardwear and Dr. Martens sign with talkoot,Portland’s new product content production platform SaaS solution helps brands easily produce and manage product copy, andtwo prominent Portland executives join...
A sentence fragment does not a $1200 baby stroller sell
A sentence fragment does not a $1200 baby stroller sell Charla Grenz Solheim Writer My husband had exactly one requirement for diapers: disposable. Every other diaper decision was up to me. My product research methods relied on the old-timey “word-of-mouth” or staring...
A writer’s perspective: getting writers to work well with others
A writer’s perspective: getting writers to work well with others Lily Hudson Senior Writer “To write is human, to edit is divine.”― Stephen King, On Writing: A Memoir of the Craft It’s a cliché that writers are solitary beasts. And it’s true that most writers do have...
15 miles, 5 marketing terms, and a lot of stickers
15 miles, 5 marketing terms, and a lot of stickers Derwyn Harris Talkoot CPO and Co-Founder I attended the Outdoor Retailer Winter Market with some Talkoot team members, and for me it felt like I was finally home. I used to attend the summer Outdoor Retailer back in...
Coffee is for closers. Is your product page a closer?
Coffee is for closers. Is your product page a closer? Brian Hennessy Talkoot CEO and Co-Founder We’d just gotten to the beach. The kids were already in the water. My wife was laying out the towels and snacks. I was sweating like a pig turning on a spit, hunched over a...
Escape from Excel
Escape from Excel Lily Hudson Thread Senior Writer Once upon a time I wrote all my copy in the convoluted cornucopia of colored cells known as Excel. My co-workers and I would email our docs back and forth and back and forth and back again. My desktop was always...