3 essentials for creating high-converting product copy. Learn from today’s fastest growing brands.
3 essentials for creating high-converting product copy. Learn from today’s fastest growing brands. Anna Rillahan Talkoot Chief Growth Officer Did you know stories are 22x more memorable than information alone? A great story has the power to double conversion. Shoppers...![[Webinar Recap] Put your brand language on autopilot](https://talkoot.com/wp-content/uploads/2021/05/BrandCenter-Webinar-Recap.png)
[Webinar Recap] Put your brand language on autopilot
[Webinar Recap] Put your brand language on autopilot Anna Rillahan Talkoot Chief Growth Officer Our language is a window into who we are. Our leaders speak differently than our friends, who speak differently than our doctors and plumbers and bike technicians. But no...
Introducing Brandcenter
Introducing Brandcenter Anna Rillahan Talkoot Chief Growth Officer Talkoot launches verbal identity engine to power global brands’ product stories…and sales. PORTLAND, OR. MARCH 12, 2020 Talkoot, the first product content lifecycle platform built for product...
What makes Talkoot Product Information Management System (PIM) different?
What makes Talkoot Product Information Management System (PIM) different? Brian Hennessy Talkoot CEO and Co-Founder Scaling your PDP content: Do you have a story problem or a storage problem? A recent customer was on the hunt for a PIM that could help their team keep...
Filling the gap in ecommerce
Filling the gap in ecommerce Anna Rillahan Talkoot Chief Growth Officer Today we are excited to share a sit-down conversation between Brian Hennessy, Talkoot’s Co-Founder & CEO and Mike Hodges Co-Founder & CEO at Macarta, an Amazon Agency. The two discuss...
No One Likes the Word Moist
No One Likes the Word Moist Derwyn Harris Talkoot CPO and Co-Founder A game-changer is born. There are times in a person’s career where you are part of something inspiring and innovative. I have been lucky during my 20-year career to have a few of these experiences...
Which DTC experience are you building: a cash machine or a campfire?
Which DTC experience are you building: a cash machine or a campfire? Brian Hennessy Talkoot CEO and Co-Founder Brands that can build campfires, should. I love autopay. I love it as only someone who used to sit at their kitchen table for an hour every week signing...
Want to raise your ecommerce conversion? Stop writing product descriptions.
Want to raise your ecommerce conversion? Stop writing product descriptions. Brian Hennessy Talkoot CEO and Co-Founder Product descriptions describe what you’re selling. Product stories let people know why it matters. Andy Warhol was the godfather of pop art. At...
Brands have an easy choice: better product stories or die.
Brands have an easy choice: better product stories or die. Brian Hennessy Talkoot CEO and Co-Founder Cofounders Chris White and Jens Nicolaysen launched the outrageously UNPC partywear brand Shinesty from a UC Boulder college apartment in 2014. Today, this...
Story Cheat Codes
Story Cheat Codes Brian Hennessy Talkoot CEO and Co-Founder I’ve been writing professionally for over 20 years and providing feedback to other writers for at least 15 of those years. Somewhere along the line, I realized 95% of the feedback I was giving writers could...