Brandcheck: Consistency leads to trust. Trust builds sales. [replay]

Brandcheck: Consistency builds trust. Trust builds sales. Craft clear, consistent on-brand copy every time. Everywhere. It’s easy to launch an inspiring ad campaign that gives customers a reason to believe. It’s harder to tell a consistently inspiring story on every...
AI for product copywriting [replay]

AI for product copywriting [replay]

How to use AI to automate and scale your product copywriting   AI holds incredible promise for brand marketers. You’ve likely tried one of the first-gen AI writing apps on the market yourself. They work well for some writing tasks. For others they fall sadly short....

Voice guidelines webinar

How to build voice guidelines that people will actually use. Most brands have a set of voice guidelines. But most customers would never know it. Because most employees never use them. And that’s a big problem in an era where the number of consumer touchpoints is...
Microsoft Clarity