Replay: Product data is the fuel for ecommerce success

by admin | Oct 10, 2024

Product data is the fuel for success in this new era of AI. Are you ready? Quality product copy is the single most important factor in consumers’ purchase decision, behind only price.* And its importance is only growing as digital channels explode and access to global...

Optimize product content for discoverability

by admin | Sep 9, 2024

Optimizing product content for discoverability on Bard, Bing, and ChatGPT AI chatbots like ChatGPT, Bard and Bing are emerging as an invaluable tool for shoppers researching products and making purchasing decisions. As these LLM-powered tools become more widely...

Product data is fuel for ecommerce success

by admin | Sep 8, 2024

Master the Art of Marketplace Product Copy

by admin | Aug 20, 2024

Master the Art of Marketplace Product Copy A guide to creating marketplace product copy that converts  Product descriptions are the unsung heroes of online sales. They’re the second most important factor influencing the purchase decision, behind item price.* This...

Tailoring Product Descriptions for Marketplace Success

by admin | May 2, 2024

Tailoring Product Descriptions for Marketplace Success Striking the right balance between brand voice and retailer requirements on the product page Product descriptions play a critical role in the online shopping experience. According to the 2024 Future Shopper Report...