It’s a new world of D2C and its crowded. Very crowded. The stakes are high even for mature brands with a loyal customer base.
The result will be steadily rising conversion rates and higher traffic across all your product pages, which all add up to greater revenue.
Talkoot, the first agile product storytelling application built to serve the fastest growing DTC brands, announced strong Q1 2020 results.
They’re selling drink kits. But what we’re buying is community.
Did you know stories are 22x more memorable than information alone? A great story has the power to double conversion. Simply put, great stories sell.
Several of the seminars changed my perspective on retail from that of a fish flopping about on dry land to something more akin to a rising phoenix.
Questions of a government bailout to save a struggling retail market shouldn’t change approach to innovation.
One copy production process nerd shares insights to producing great copy that sells.
I love jumpsuits. Because in a jumpsuit, all things are possible. But can I pee?
Portland-based company, talkoot, a product content production tool for consumer-centric brands, has announced the launch of its cloud-based SaaS platform.
Write the copy that convinces your reader they’ve found the product they want. Not too long, not too short, just right.
Writers need a lot of support. For each thing we’re good at, there’s something we just aren’t. We need more than just a laptop and soft pants.
Like copy, stickers say a lot about how a company sees their brand. Understanding this may change your content marketing strategy.