Did you know stories are 22x more memorable than information alone? A great story has the power to double conversion. Simply put, great stories sell.
What steps can you take to make sure your verbal identity scales properly with every category, region, and collection on every product page?
Brands that can build campfires, should.
Product descriptions describe what you’re selling. Product stories let people know why it matters.
DNVBs point the way to sunny direct to consumer future and it all starts at the product description page.
I love jumpsuits. Because in a jumpsuit, all things are possible. But can I pee?
Portland-based company, talkoot, a product content production tool for consumer-centric brands, has announced the launch of its cloud-based SaaS platform.
Write the copy that convinces your reader they’ve found the product they want. Not too long, not too short, just right.
Writers need a lot of support. For each thing we’re good at, there’s something we just aren’t. We need more than just a laptop and soft pants.
Like copy, stickers say a lot about how a company sees their brand. Understanding this may change your content marketing strategy.
Well-written product copy can generate five figures or more in sales and usually costs under $100 to produce.