No One Likes the Word Moist
No One Likes the Word Moist Derwyn Harris Talkoot CPO and Co-Founder A game-changer is born. There are times in a person’s career where you are part of something inspiring and innovative. I have been lucky during my 20-year career to have a few of these experiences...
Which DTC experience are you building: a cash machine or a campfire?
Which DTC experience are you building: a cash machine or a campfire? Brian Hennessy Talkoot CEO and Co-Founder Brands that can build campfires, should. I love autopay. I love it as only someone who used to sit at their kitchen table for an hour every week signing...
Want to raise your ecommerce conversion? Stop writing product descriptions.
Want to raise your ecommerce conversion? Stop writing product descriptions. Brian Hennessy Talkoot CEO and Co-Founder Product descriptions describe what you’re selling. Product stories let people know why it matters. Andy Warhol was the godfather of pop art. At...
Brands have an easy choice: better product stories or die.
Brands have an easy choice: better product stories or die. Brian Hennessy Talkoot CEO and Co-Founder Cofounders Chris White and Jens Nicolaysen launched the outrageously UNPC partywear brand Shinesty from a UC Boulder college apartment in 2014. Today, this...
Story Cheat Codes
Story Cheat Codes Brian Hennessy Talkoot CEO and Co-Founder I’ve been writing professionally for over 20 years and providing feedback to other writers for at least 15 of those years. Somewhere along the line, I realized 95% of the feedback I was giving writers could...
Talkoot Secures $1.65 Million in Seed Funding to Power Market Expansion
Talkoot Secures $1.65 Million in Seed Funding to Power Market Expansion Brian Hennessy Talkoot CEO and Co-Founder Funding round led by Seven Peaks Ventures will enable global content production platform company to develop new product capabilities. PORTLAND, ORE....
Perfect or Interesting? Choose One.
Perfect or Interesting? Choose One. Audrey Aiken Thread Writing Director Let me start by saying it’s not that I don’t wish other people well. I do. It’s just that I don’t find their well-being all that interesting. I’ve seen enough life by now to know that behind...
If facts were interesting, PBS would be HBO.
If facts were interesting, PBS would be HBO. Brian Hennessy Talkoot CEO and Co-Founder IN HIS BOOK “I IS AN OTHER,” METAPHOR EXPERT JAMES GEARY EXPLAINS WHY AND HOW OUR BRAINS MAKE MEANING USING METAPHORS, NOT FACTS. I have a vague recollection of studying the basic...
What is your chair saying about you behind your back?
What is your chair saying about you behind your back? Brian Hennessy Talkoot CEO and Co-Founder Some people use chairs to sit on. Others use them to rest their feet, or keep their clothes off the floor. But all of us use chairs to remind ourselves what we believe is...
Why Direct to Consumer
Why Direct to Consumer Brian Hennessy Talkoot CEO and Co-Founder [This post was originally written in 2019. It was updated 5/21/21.] In 2020 the retail world changed forever. Online sales leapt a decade forward in just 90 days—and it’s predicted to rise...